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Posts Tagged ‘advertising’

Clever, sneaky, effective.

Posted in Shopkeeping talk, Teeny Tips, tagged , , , , on September 7, 2017|

Tape a sign like this to your counter/ dressing room walls/ front window… and watch as your customers do just what you asked them too!

Then they have

(more…)

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WHAT? Nothing’s happening at your shop?

Posted in Shopkeeping talk, Teeny Tips, tagged , , , , on September 5, 2017|

Is your consignment web site doing its job?I just visited several dozen consignment, resale, and thrift store web sites. You know what I found?

A big ZERO.

For those shops who had (more…)

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Photo Opps = Social Media Mention!

Posted in Shopkeeping talk, Teeny Tips, tagged , , , , , on August 23, 2017|

Max Burns, Consignment Child, on his first day of school

Here’s Max, who basically grew up (at least so far LOL) in Revente, a Columbia SC consignment shop, on his first day of school. He’s adorable, yes, but tear your eyes from that smile and see what he’s holding:

A fill-in-the-blanks sign

designed to create via cell phone photo, both a family keepsake and a perfect social media plug for his school!

How could you use this idea (tip: it’s a blank form under the glass and glass markers to use to fill in the specifics)? I found the perfect outfit for ________? This ___’s gonna look great in my home? I scored the BEST deal on ______? 

Or maybe you like the

poke-your-head-through photo boards

which have been around since cameras were first invented? Here’s Rose Shapiro being Rosie the Riveter.

Imagine your shop name in the speech bubble

Revision 8-28-17: Oh dear, I forgot to include the photo that inspired this post! Here’s Kirsty Roefs of House of Consignment in Unadilla NY with their Back-to-School photo board! 

kirsty

What “mascot” could you use for your shop? I’m thinking sewing form if that’s part of your shop branding…

or even a tongue-in-cheek husband chair, labeled “Waitin’ at MyShop”….

 

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It’s a Graphic World Online

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , , on August 14, 2017| 4 Comments »

There’s that old saying about a picture being worth a thousand words, right?

So Old School.

Now, a picture’s worth so much more. No one reads… or if they do they skim. So your photo in your social media, your web site, your blog, has to (more…)

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Make your social media pix stand out from the crowd

Posted in 5- Minute Fixes, Shopkeeping talk, Teeny Tips, tagged , , , on August 10, 2017|

What’s the smartest way to dress… or to decorate your home? (Smart in the sense of well-chosen and smart as in budget-friendly and smart as in (more…)

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