Feeds:
Posts
Comments

Posts Tagged ‘advertising’

Shop Local for the Holidays

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , , , on October 10, 2016|

Shop Local, shop more thoughtfullyIf you’d like to focus your advertising and social media on shopping local during (more…)

Read Full Post »

Is it yours to sell or not?

Posted in economics of resale, Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged , , , , , on October 6, 2016|

Recently, a shopkeeper got the queasies. (She didn’t read one of my recent blog posts, did she?) She asked:

My agreement says things not picked up at the end of the period are mine. But what if someone sees their stuff in my bag sale? Is it okay for me to sell these things?

Other shopkeepers were quick to tell her yes, it was indeed fine to sell out-of-dates (ODs). But she remained unconvinced. This is what Auntie Kate would have said (more…)

Read Full Post »

Learn A Lot By Looking: Eavesdrop for Marketing Copy!

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , on October 3, 2016|

You know how you hear customers say something over and over ’til it’s practically background noise in your shop… and then you realize (more…)

Read Full Post »

Which do you need worse: Consignors or shoppers?

Posted in Shopkeeping talk, tagged , , , on September 29, 2016| 7 Comments »

Tell the truth… aren’t you happier to see things go OUT the door than see them come IN?

Your biggest job is selling, and so should your consignment shop web site's.

Your consignment shop’s web site’s biggest job? Motivate BUYERS.

I think any consignment or resale shopkeeper who’s been open more than a week can agree that we (more…)

Read Full Post »

You know 2 things about me…

Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged , , , , on September 15, 2016|

Kate helps consignment, resale, and thrift shops succeed

No, Kate’s not a Galactic Roller Derby Queen. Alas.

There’s 2 things that consignment, resale, and thrift shopkeepers know about me (just in case you don’t know me, click here)

One, I insist price tags with printed markdowns are detrimental to your long-range business profit

and Two, I always warn that across-the-board shop-wide markdowns are quite iffy.

But there’s one thing that you may not associate with me, and that’s that

I  want even those who ignore my advice to succeed. Yes, you there, with the price tags with printed markdowns, this idea is specifically for you:

I know, sometimes A: Your shop is simply TOO FULL; B: You might need to goose shoppers to get them buying; and C: It might be fun to reward your shoppers with an unexpected savings event. Therefore, I wanted to share this idea from a consignment peer.

If you need a markdown gimmick, try Take the Next Markdown on the tickets.

Use it as a same-day, one-day incentive on your social media, or announce it late Friday evening for the weekend. Another way to use this idea? As a coupon/ reward voucher “good for the Next Markdown on the ticket, limit 4 items”. *

Would this work for you? It would? You mean you’re actually listening to Auntie Kate for a change? Cooool.

 

*Why that “limit 4 items”? You’d be amazed how many folks will actually BUY 4 items when they get a voucher/ coupon like that… and if it didn’t say that, they’d stop at one.

Save

Read Full Post »

« Newer Posts - Older Posts »