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Posts Tagged ‘advertising’

Who’d have thought there was so much to think about in seven square inches?

Your business card can be the perfect introduction to your business…

or it can be a boring old boiler-plate piece of cardboard. And the funny thing is: boring or brilliant, 

(more…)

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Our Kudos award today goes to A Second Thought ReSale Shop, whose “Whatchamacallit Wednesday” features caught my eye. I’m not sure that they still do these (or even if they do it on Wednesday which they totally should), but…

you could have this as a regular feature,

especially if you have (more…)

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When someone walks into your shop, how do you connect with them? It’s not all about #lookatthis and #youcanbuythis and #youmustbuythat, is it? Nope, it’s a conversation…. something social.

So let’s think about getting social electronically. For every #youcanbuythis post, do four social posts. Here’s nine categories of posts you could utilize if you’re afraid you have nothing to say except #youmustbuythat.

Which you totally do. Have lots to say. In fact, I’m guessing (more…)

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Every business needs a clever, quick tag line… and every resale business could use one that covers both aspects of the shop!

Kudos to St. Vincent de Paul USA for this one!

What’s a tagline you ask? It’s a (more…)

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Seriously. If you were meeting someone for the first time, or describing your business to a stranger,

Tell me what you sell.

Take a scrap of paper and tell me, in 25 words or less what you sell. Cool. Now add a WIIFM*.

Keeping to that 25 words. Preferably less, a lot less. Can you?

Is it mesmerizing, motivating, and melodic?

If not, keep trying. Then memorize it. You’ll need it. It’ll drive your business, whether spoken, as a slogan or tagline, or as a hashtag. Heck, get a rubber stamp, letter it onto your windows, put it on a T shirt!

Too Good to be Threw at TGtbT.com

 

What’s a WIIFM?

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