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Posts Tagged ‘advertising’

Does Facebook video tempt you, but you’ve never done it, you’re “not a public speaker”, or you’re

(more…)

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Still think Facebook and Google are the end-all and be-all?

What social media gets

Learn more about using Pinterest to build traffic to your shop web site (and dollars to your bottom line in your consignment, resale or thrift shop) on my Pinterest board and the posts about Pinterest here on Auntie Kate’s blog!

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Thinking of getting a resale map together?

If your shop has similar neighbors (and by neighbors, we mean in driving distance!) a simple handout could draw traffic to your business.

Such a handout needn’t be elaborate nor expensive to produce. Here’s an example that looks to be a third-sheet, heavy-stock paper. This is the type of brochure that could be easily printed and even replicated as needed by each shop:

Resale shops can band together to increase exposure

Click to enlarge. Photos courtesy of sonomanews.com

 

And don’t think you’ll simply be siphoning off the other businesses’ traffic. A concerted effort like this will find all of you new customers and draw new folks nto resale-fandom. Not to mention press and blogger attention.

All a map like this requires is someone to contact participants and set a budget for participation, someone with minimal computer skills to do the layout, and someone to deliver and store the finished product. That should be three different folks; but if it’s all one person, this could even be a paying job. (That’s how my local map is produced, as a profit-making production.)

I suggest adding one thing to this layout. A spot for each shop to stamp/ print “Courtesy of [MyShop]” so the recipient feels especially warm to the shop that gave it to her/him!

 

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Here’s an email subject line that caught my eye today:

“Gorgeous Gifts and Goodies Under $350!”

Now, wouldn’t that be a great opportunity for YOU to (more…)

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The absolute best way to get your followers, fans, readers, customers to think of your shop

Checking her list? Help her check it OFF!is to figure out what they’re thinking now, and how your business can solve that need/ want/ wish. And December, full of events, gift-giving, family doings, is perfect for this! So let’s think about what they’re thinking about, and how we might (more…)

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Underdog Tactics for resale & consignment shops from TGtbT.com

Just because you can’t afford a circular in the paper on Thanksgiving Day, and you’re not about to open at 5am for those crazy shoppers….

…doesn’t mean you can’t tempt some holiday bucks into your register this week!

Some tactics that are especially attuned to your scrappy-little-dog shop, to highlight how small can be mighty:

First off, don’t sacrifice profits!

Price is NOT  (more…)

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Facebook Live Voideos backwards? TGtbT.com tells you how to flip!

If there’s even more you’re confused about in the resale industry, you need to click on the pic and grab all of TGtbT.com’s info!

If you’re flipping out over your Facebook Live videos being backwards, here’s how to correct that!

Or rather, here’s LOTS of ways… try them all and see (more…)

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