Feeds:
Posts
Comments

Posts Tagged ‘advertising’

Feeling a little stale with your shop’s live videos? Seeing more and more drop-outs… people who watch for a bit then click away? Noticing that sales of your items are heaviest in the first 5 minutes, then wane as the video goes on… and on…

Well, let’s shake it up!

Offer your watchers something new and different, fun and fresh, exciting and exceptional. Some ideas to get you and your talent (that’s the new word for (more…)

Read Full Post »

One of our members, Tiffany Taylor, is opening soon and would like some input. Here’s what she posted on the NARTS board:

Where do you see the most bang for your buck when it comes to advertising? I know social is huge, but what other channels are working for you? I am biased towards radio because I used to work in it, but the price point is a little steep. Any thoughts and insight would be greatly appreciated. Fingers crossed for opening in the next 30ish days!!”

There were scads of great suggestions from shopkeepers (check them out over in our private Facebook group) and I had some to add as well:

Kate suggests:

I don’t see that you have created (more…)

Read Full Post »

Make your merchandise POP
I lovelovelove this merchandise photo.

Why? ‘Cause it’s (more…)

Read Full Post »

I was going to tell you something else that The Violet Closet does that’s worthy of Kudos.

But then I saw their fun and jazzy (more…)

Read Full Post »

Our Kudos today go to Panache Home, one of 3 local businesses in Rochester NY owned by Joan Lincoln (read more.)

It’s so easy to snap a quick shot for your social media of a piece on your sales floor. Like

(more…)

Read Full Post »

Now, in the first flush of summer, is the time to make your shopfront truly memorable.

When people SEE your location: do they REMEMBER it?

And, even better, tell their friends about it? Stop in just to say “How nice you’re making the neighborhood”? (I had folks stopping in to ask what those pretty flowers were.)*

Some memorable storefronts I’ve seen, to get your imagination soaring:

 

This shop didn’t have the space to do anything outside, so we used

(more…)

Read Full Post »

There’s a lot of excellent information out there for your email advertising campaigns. Each major, and probably most minor, email service providers can tell you all sorts of ways to succeed.

Problem is, most of their clients don’t have the problem you do. Which is getting Get them in your consignment or resale shop door with these email tactics from TGtbT.combodies

in your door.

You know that once shoppers are in your store, you can turn them into buyers, no problem.

So how do youcreate an email that will motivate your audience to actually, physically, walk through that door in a

shopping mood? Here’s the

TGtbT List of Email Tactics to Get Them In Your Door.

♥ Make them feel like they are known. This could be as simple as We miss your smiling face as a subject line, or as direct as starting the body of your letter with their name.

♥ Only include one call to action (CTA). This email is not a brochure of all your facets, it’s just designed to say Get in here now! Of course, you say that in a little more tempting manner, which leads to…

♥ Imply that if they don’t come in today, they’ll miss out. The old chestnut, “limited quantities”, applies to almost everything you have, doesn’t it? So without being all sales-y, you can use wording like We’re showcasing our New Arrivals today…

♥ Don’t assume they are doing more than glancing at your email, so keep it simple and straightforward. Stick to one, or maybe two, sentences. Use a photo of your storefront so they have a visual clue as to who this email is from. Make sure your name, hours, and address are easily read, in at least 14-point type.

♥ Deliver your email when it’s most likely to be acted on. That might be at 8 or 9 am on a Saturday or 11 am on a Sunday: an hour or so before you open. That way, your recipient has time to grab a friend and get over to your place. Bonus: This time slot is mostly ignored by other emailers, so you might be the only email in their box at those times.

Read Full Post »

« Newer Posts - Older Posts »

%d bloggers like this: