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Posts Tagged ‘advertising’

How’d you like every single residence in a targeted area of your community to get your flier in their mailbox? Without your having to sort for bulk mail (oh the horror!), know their adresses or even their names? Yes, it can be done, for way less than you think.

Such is the beauty of Every Door Direct Mail, a service offered by the United States Postal Service.

EDDM map with stats from the USPSTake a look at the postal routes in your shop’s market area. This is fascinating even if you decide not to use EDDM. You can see census data for each route: age range, number of people in the household, average income… and of course, how much it would cost to use EDDM.

For example as in my graphic, it would cost one more time, my legacy shop in Columbus OH, 18 cents each to reach all the 730 addresses in the nearby neighborhood which has an average household income of well over $100,000.

Definitely worth investigating.

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Make your Facebook cover photo… be a video! Here’s a consignment/ resale example or two:

https://www.facebook.com/pg/BeyondAdorable/

https://www.facebook.com/SarahCyrusHome/

https://www.facebook.com/SimpleConsign

This one’s not of our industry… but imagine the fast-forward technique of you dressing a mannequin or accessorizing a bookcase!

Here’s a how-to article.and more info plus great ideas and examples!

Free videos? Of course. If you’re too busy/ distracted/ unclear on the concept, try a freebie.
Maker Moon has some great ones. Take a look at their “Accordion Slider” which to me is SO perfect for resale. 5 captions, 5 models… 5 reasons to choose your shop, whether it’s resale, consignment or thrift, and whether you sell women’s fashion, kidswear, home furnishings or… anything!

Makermoon does other formats too, as in Instagram, Facebook… or blog 🙂 Here’s one I made in a few moments.

Other free sites, other free info, check out Google.

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Azalea had SUCH a great idea: Invite fashion-savvy, outgoing, customers to create a look out of your merchandise in stock and model it for you… wow! Now this is a Kudos idea!

Kudos because:

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Okay, you’ve heard me rant preach discuss putting your shop’s name, tag, URL, whatever, in all your

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Asking your community to #shoplocal is not enough. You need to show them What’s in It for Me?

Tell them WHY shopping local is good for THEM, says TGtbT.com

They don’t care that you’re the “lifeblood of our community”. They’re looking for the why’s, the how-come’s, what they will get out of shopping local.

Why are you asking your community to #shoplocal? Here’s a dozen reasons, designed to (more…)

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Is mum the only word for your social media pix? TGtbT.blog recommends you get chatty!

Is mum the only word for your social media pix?

Are your pictures silent?

That is, do you take shots of your merchandise and that’s it, you just post them on all those social media channels you have so carefully constructed… without a WORD as to what we’re looking at, why we might possibly want it, indeed, what YOU were thinking to bother showing it to us?

Never post “silent” pictures. They are ineffective and worse, they’re annoying to your fans and followers. You’re interrupting them to get their attention, then giving them nothing for their time.

Worried that you’ll have nothing to say? (This is the weirdest thing about my resale friends… they always fret that there’s nothing to say when I ask them to caption a photo, write a blog post, be social in social media, but DANG! You can’t shut ’em up when they get together in person!)

Well, write this sentence out and tape it to your office wall, your laptop, heck, your forehead:

What’s so FAB (Features, Advantages, Benefits)?

What do I mean? You can use Features, Advantages, and/or Benefits to make your pictures sing! Like:

Features: “The industrial zipper on this lace blouse takes it from ho-hum “sweet” to SWEEET!”

Advantage: “Outfit your new office with this swivel chair and desk for $150 and save your new business startup budget hundreds of dollars on Day One!”

Benefit: Keep the kiddos warm this winter: Our selection of snowsuits and snow boots will have them playing outdoors for hours (ah, blessed silence…)”

See? When your thinking gets FAB, your social media gets results!

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The average person spends 51 seconds reading an email newsletter. And with the normal person reading at a rate of 200 wpm, that 51 seconds equates to them reading about 170 words.

What can you say in 170 words?

Well, you’d better include (more…)

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