Who’d have thought there was so much to think about in seven square inches?
Your business card can be the perfect introduction to your business…
or it can be a boring old boiler-plate piece of cardboard. And the funny thing is: boring or brilliant,
Posts Tagged ‘advertising’
The Mini-Billboard in your Pocket
Posted in Shopkeeping talk, tagged advertising, resale shopkeeping, starting a consignment shop, word of mouth on May 14, 2019| Leave a Comment »
Kudos: A reason to get social in this resale shop’s Facebook posts!
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged advertising, Facebook, resale shopkeeping, web on April 11, 2019| Leave a Comment »
Our Kudos award today goes to A Second Thought ReSale Shop, whose “Whatchamacallit Wednesday” features caught my eye. I’m not sure that they still do these (or even if they do it on Wednesday which they totally should), but…
you could have this as a regular feature,
especially if you have (more…)
Kudos: An NFP resale shop tag line
Posted in Kudos: Ideas to inspire!, Not-for-Profit Resale, Shopkeeping talk, tagged advertising, resale shopkeeping, Thrift, word of mouth on March 12, 2019| 6 Comments »
Every business needs a clever, quick tag line… and every resale business could use one that covers both aspects of the shop!
Kudos to St. Vincent de Paul USA for this one!
What’s a tagline you ask? It’s a (more…)
Tell me what you sell.
Posted in I've been meaning to tell you, Shopkeeping talk, tagged advertising, blogging, email, Facebook, resale shopkeeping, social networking, web on February 4, 2019| Leave a Comment »
Seriously. If you were meeting someone for the first time, or describing your business to a stranger,
Tell me what you sell.
Take a scrap of paper and tell me, in 25 words or less what you sell. Cool. Now add a WIIFM*.
Keeping to that 25 words. Preferably less, a lot less. Can you?
Is it mesmerizing, motivating, and melodic?
If not, keep trying. Then memorize it. You’ll need it. It’ll drive your business, whether spoken, as a slogan or tagline, or as a hashtag. Heck, get a rubber stamp, letter it onto your windows, put it on a T shirt!
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Auntie Kate The Resale Expert 