Feeds:
Posts
Comments

Posts Tagged ‘advertising’

Believe it or not, there are some independent, talented resale shopkeepers who simply cannot bring themselves to brag on their businesses. (Drives me gaga, but it’s a fact of life.) I’ve tried to encourage these reticent entrepreneurs. Even given them reasons to put themselves forth. Yet still there’s some puritanical streak in them that’s

holding them back from spectacular success.

If you’re a Shrinking Violet, here’s a technique that’s (more…)

Read Full Post »

WIIFM.

What’s In It For Me?” is the question everyone has. We’ve written about this a lot. Here’s an overwiew of the concept.

And a great example of how to put your WIIFM (more…)

Read Full Post »

Loving all the freshly-minted live videos so many front-runner consignment and resale shops are popping up with!

Fun to watch and shop with. Brave pioneers, I salute you. Here’s my wishlist for the second generation of this concept as owners and managers (more…)

Read Full Post »

The Ohio State Fair is starting this week. So, if your shop is within the geographical circle that’s likely to be planning to go, the main thought in your customers’ minds might be

What am I gonna wear?

Your consignment customers will be needing the perfect outfit for the fair!

and of course

I need it NOW!

Using the unspoken immediate needs or wants of potential shoppers means (more…)

Read Full Post »

One shop is concerned with slumping sales, saying that the mom trade groups on Facebook are causing her shop to lose sales.

Yet there is nothing

Buying stuff from strangers in a rainy parking lot?on her Facebook page or her web site motivating folks to shop with her rather thanwith some stranger in a parking lot. If her assessment of the battle facing her is true, wouldn’t she be wise to gather some ammo and fight back? She could post, often and charmingly, of

all the advantages her shop has over stranger-dealing…

from A (we’re air-conditioned, shop in comfort!) to Z (Zounds! This shop has ah-mazzzing selection, you’ll be able to choose the perfect item rather than settling for less!)

Another shopkeeper complains that “people don’t know I’m here”

yet there is nothing

TGtbT.com helps thrift shops become profitableto make the eye of a motorist or pedestrian glom onto her store front. The store’s just one in a row of identical frontage.

Grab their attention, stand out!

Would a large silk tree that she could wheel out onto the pavement every morning make people notice? Or vinyl lettering on the glass, or a bright and well-lit display changed every week?

A third resaler says “they just want sales and deals before they’ll buy.”

And yet,

Free Smile sign from HowToConsign.com

he doesn’t take advantage of his software’s ability to add a line on every tag with the original retail value of that armchair or dresser that will underline the values inherent in his merchandise.

Nor does he add value with some personalized signage, the kind you’d only see in a real-life, bricks-&-mortar, shop-local type of situation.

 

Fight back! Don’t stand there and take it… better to stand out from the crowd!

 

Read Full Post »

If you’re opening a new store, remodeling, or simply switching seasons or doing a window display… let your social media followers watch as you do so!

Here’s ourKudos “winner” who made a 41-second video about their new store from a series of still shots taken as they worked.

Involve your followers in your business with just a few dozen shots, and see how much more loyal they are to you!

Need some more BRILLIANT ideas I’ve found for your shop? Here’s our “Kudos” category!

Read Full Post »

Okay, I get it.

Your shop’s so busy, you’re lucky to snap a shot and post it on social media, yet alone do as Kate suggests: brand your photo with your shop name.

One more step is just one step too far? Don’t care to take the time to let folks know that it’s a photo from YOUR business?

Then do asRose Marie Banner does here on her Instagram.

Put a SIGN in the darn photo.

Kudos to Rose Marie!

Read Full Post »

« Newer Posts - Older Posts »

%d bloggers like this: