Found a great article that will help you make decisions about your marketing for (more…)
Posts Tagged ‘advertising’
Our behaviour is changing content marketing: here’s how
Posted in Shopkeeping talk, tagged advertising, Twitter, web on February 21, 2013| 6 Comments »
The best advertising advice I ever got.
Posted in Shopkeeping talk, tagged advertising, blogging, Twitter, web on February 15, 2013|
For many years, I wrote a small weekly ad for my consignment shop in our local newspapers. Since I didn’t have a lot of ad money in my shop budget, I had to make every word count. I can see her still: Billy, my ad rep. A staunchly unimaginative-seeming middle-aged woman in Talbots’ finest, right down to the penny loafers. She looked like a high-school English teacher, and maybe she had been, because she gave me the best (more…)
Great shop. Wish I could remember the name.
Posted in 5- Minute Fixes, economics of resale, Shopkeeping talk, tagged advertising, web on February 10, 2013|
Obviously, this is not the photo that goes with the real-life example I’m talking about. But it’s pretty, isn’t it?
Nice, colorful photo of a consignment shop’s wall display posted on the shop’s Facebook page with this message:
“Great summer tops — at [name of shop deleted]”
Almost immediately, this exchange took place:
-
[FB fan, name deleted] Where ?
-
[shop replies] Where what?
-
[fan] I don’t see on my phone what store this is or where it is located. Thank you.
And the shop replied, politely, with the shop name again (notice that it was also in the original post.)
Now, admittedly, that fan with a phone was being a bit dense. But the shopkeeper could have helped out a little, with the simple addition of the shop name and/or address, URL, phone,
in the photo itself.
Add text to your photos. Too busy, you say, to alter the quick shot you took? To make your photos worth the electrons they’re printed on? Well, then, include a sign in your photo that has your shop name on it. Do something to make the effort you took to take the photo and post it, worth it.
Side benefit: The more they see your shop name, the less likely they are to send their friends to the wrong shop… ’cause they don’t remember your name.
Lesson learned: Leave nothing to chance. Or, they aren’t paying attention. (And there’s a Part 2 to this blog topic, ’cause it’s Important.) Or Let your merchandise speak for itself.
Non-sensible (nonsensical!) resale and consignment statements.
Posted in Shopkeeping talk, tagged advertising, customers, resale shopkeeping, web on February 7, 2013| 13 Comments »
Some real-life examples of flubbed opportunities, unclear wording, and just plain silly, silly, silly shop wording on the Internet.
Seriously? Does this make sense?
“We are not offering any BOR this month because January is too slow.” Um, excuse me, but because you’re not selling much this month, you will handicap your seasonal changeover? Are you trying to make February slow too?
When you buy, you should NOT be using “today’s dollars”, that is, your immediate inflow, but rather, be watching your open-to-buy for a longer stretch of time. Perhaps this shop owner would profit by reading The BIG Book of Buying Outright
Seriously? Can you translate the following into something easily scanned?
Ran across this message on a consignment shop web site: “Hours of Operation: Sun: 12 p.m. – 5:00 a.m., Mon: 9:00 a.m. – 9:00 p.m., Tue: 9:00 a.m. – 9:00 p.m., Wed: 9:00 a.m. – 9:00 p.m., Thu: 9:00 a.m. – 9:00 p.m., Fri: 9:00 a.m. – 9:00 p.m., Sat: 9:00 a.m. – 9:00 p.m.”
Couldn’t they just have said “Open 9 to 9 Monday-Saturday, and Noon to 5 every Sunday“? (I’m assuming they actually, upon reflection, know better than to say 12p.m. [there is no such time; p.m. means “after 12” so what’s 12 after 12?] I’m also assuming they didn’t really mean they were open on Sundays until 5 a.m., AKA 5 in the morning….)
Seriously? Well kiss MY grits.
Yes, this message was in all caps. WE RESERVE THE RIGHT TO SELECT WHAT EVER LABELS/BRANDS & STYLES WE FEEL REFLECT OUR TARGET MARKET. WE DO NOT HAVE TO ACCEPT ALL OF YOUR ITEMS. WE DO NOT HAVE TO EXPLAIN WHY WE ARE NOT ACCEPTING PARTICULAR ITEMS.
And guess what? I DON’T HAVE TO DEAL WITH THAT ATTITUDE.
Graphic from searchquotes.com
Story time for resale shops.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, blogging, web on January 31, 2013| 4 Comments »
So, what’s your story?
That simple question is one that, if answered, will really (more…)
The Blog of
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
-
Join 2,063 other subscribers
Let’s be Social
Meet Kate
What Kate said about:
When Kate said it:
Read more about:
accepting accessories advertising blogging buy-outright christmas competition consignment consignors customers daily operations display email employees Facebook Halloween holidays home decor HowToConsign.com learn a lot markdowns merchandising NARTS Conference perceived value Products for the Professional Resaler profit promotions resale shopkeeping sea of sameness selling shop local small business social networking starting a consignment shop success thought for the day Thrift Twitter web word of mouthMost Popular Posts
Auntie Kate The Resale Expert 