Posts Tagged ‘advertising’

Oops! Think before you snap.

Posted in Shopkeeping talk, tagged advertising, merchandising, web on October 1, 2012| 10 Comments »

You know I suggest (heck, demand! That’s how strongly I feel) that resale, thrift and consignment shops

use photos of their merchandise

everywhere they can, from their tweets and Facebook messages to their blog and web site. In fact, the largest file on my computer is “good examples to use.”

So I thought I’d clear out the clutter, and leave here the

bad examples of taking photos of your merchandise.

If your photo’s here, don’t worry, I won’t tell ’em it’s you. And thanks for educating your peers and maybe even making us laugh.

Let’s start off with

(more…)

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6 ways to turn a critic into a fan

Posted in Shopkeeping talk, tagged advertising, daily operations, word of mouth on September 15, 2012| 3 Comments »

I love wordofmouth.org. If you don’t already actively use the power of word of mouth in your consignment, resale or thrift shop…

you are underutilizing the biggest tool/ weapon you have (and the cheapest!).

I think you need to follow the folks at wordofmouth. Clear, easy-to-understand suggestions and reminders. For example, here’s the beginning of one of their blog posts on turning a critic into a fan:

Critics are just potential fans that haven’t been won over yet. They represent opportunities — and if you can make them happy, they’ll tell the world about you.

How to do it:

1. Respond calmly
2. Do not get into a fight
3. Be human
4. Write for the record
5. Follow up
6. Do something wonderful

Read more to see how they suggest you do these tactics. Remember that it’s NOT just about online… these tactics are even more important in person. Really, follow wordofmouth.org. Your customers, suppliers, and your bottom line will thank you. And life will be so much more fun.