Posted in economics of resale, Shopkeeping talk, tagged advertising, HowToConsign.com, merchandising, success on June 12, 2012|
UPDATE 2018: Both the HowToConsign.com website and the related blog, HowToConsign.org, have been mothballed. Feel free to link to the many articles at both sites, but Directory listings are no longer available.
Wow, an avalanche of winning consignment, resale, and thrift stores becoming Sponsors at HowToConsign.com!
10 Best Things to Buy Secondhand
As you know, HowToConsign is the consumer arm of TGtbT.com. It’s a site designed to excite (more…)
Posted in Shopkeeping talk, Used Stuff in the News, tagged advertising, blogging on June 11, 2012|
Because I won’t participate in the Buy-Everything-In-China madness, yet I still seek a bargain, I can still find “real” jeans, made in America, that despite (more…)
Posted in Shopkeeping talk, tagged advertising, selling, web on June 1, 2012| 8 Comments »
Actually, this post was inspired by (more…)
Posted in economics of resale, Shopkeeping talk, tagged advertising, selling, social networking on May 31, 2012| 3 Comments »
Hey, great news. How can your consignment, resale, or thrift shop use this attention to build awareness of your Back to School selection and savings?
Back-to-School Saturday will be promoted in the typically enthusiastic Teen Vogue tone of voice. For instance, ads and posters will exhort, “Get ready, get set, get shopping!” And social media will, of course, play a big role; Teen Vogue has already called dibs on a hashtag, #btss.
Read more: Teen Vogue declares August 11 “Back to School Shopping Day.”
Pay attention to the Staples planned promo mentioned in the article. Spark any ideas for your marketplace?
Comment below, and share your thoughts on how this could be a boost to your early-fall traffic and income.
Posted in quotations of use, Really good ideas, Shopkeeping talk, tagged advertising on May 30, 2012| 3 Comments »
After all, some tax-payer money went into these slogans, so if you paid for them, how about adapting them to your consignment, resale, or thrift shop?
Beyond Your Dreams, Within Your Reach Doesn’t this strike a chord for those shops which specialize in the truly dream-luscious brands? A bit snobby, maybe, when applied to resale goods, but then again…
Find Yourself Here For shops which brand themselves as unique, indie fashion/ style presenters. Get it? “Find yourself”? No? Well.
Celebrate & Discover Well, this has possibilities, maybe… if your shop has lots of party wear and other stuff.
More Than You Can Imagine If you have a vast selection of goods in a seriously-large storefront, this might work.
Feels Like Coming Home Great if your home goods/ furnishings store specializes in carefully-arranged vignettes; not so good if you have the whole dusty-attic-mishmash thing going. The mishmash approach is perfectly fine, just (hopefully) it’s not like coming home. So you might, for a wonderfully-full messy treasure trove of a store, consider altering Big Sky Country to Big Buy Country. Or use Land of Enchantment, that’d be good. I’d go for that.
To see which slogan has been/ was applied to which state, visit the Wikipedia list. To my Canadian friends: I tried to include slogans for Canadian provinces, but really. See what I mean.
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 