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Posts Tagged ‘advertising’

Do you work here?

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , on April 23, 2018| 3 Comments »

“Do you work here?”

Do you and your crew get this question a lot? Could it be because

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Your flier in every mailbox?

Posted in economics of resale, Shopkeeping talk, tagged , , , on April 11, 2018|

How’d you like every single residence in a targeted area of your community to get your flier in their mailbox? Without your having to sort for bulk mail (oh the horror!), know their adresses or even their names? Yes, it can be done, for way less than you think.

Such is the beauty of Every Door Direct Mail, a service offered by the United States Postal Service.

EDDM map with stats from the USPSTake a look at the postal routes in your shop’s market area. This is fascinating even if you decide not to use EDDM. You can see census data for each route: age range, number of people in the household, average income… and of course, how much it would cost to use EDDM.

For example as in my graphic, it would cost one more time, my legacy shop in Columbus OH, 18 cents each to reach all the 730 addresses in the nearby neighborhood which has an average household income of well over $100,000.

Definitely worth investigating.

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Another opportunity to tell your story!

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , , , , on March 1, 2018| 2 Comments »

Make your Facebook cover photo… be a video! Here’s a consignment/ resale example or two:

https://www.facebook.com/SarahCyrusHome/

https://www.facebook.com/SimpleConsign

This one’s not of our industry… but imagine the fast-forward technique of you dressing a mannequin or accessorizing a bookcase!

Here’s a how-to article and more info plus great ideas and examples!

Free videos? Of course. If you’re too busy/ distracted/ unclear on the concept, try a freebie.
Maker Moon has some great ones. Take a look at their “Accordion Slider” which to me is SO perfect for resale. 5 captions, 5 models… 5 reasons to choose your shop, whether it’s resale, consignment or thrift, and whether you sell women’s fashion, kidswear, home furnishings or… anything!

Makermoon does other formats too, as in Instagram, Facebook… or blog 🙂 Here’s one I made in a few moments.

Other free sites, other free info, check out Google.

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Bet YOU have some great advocates too!

Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged , , , , , , on February 24, 2018| 2 Comments »

Azalea had SUCH a great idea: Invite fashion-savvy, outgoing, customers to create a look out of your merchandise in stock and model it for you… wow! Now this is a Kudos idea!

Kudos because:

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Brand your photos in one easy step.

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , on February 16, 2018| 3 Comments »

Okay, you’ve heard me rant preach discuss putting your shop’s name, tag, URL, whatever, in all your

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