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Posts Tagged ‘advertising’

Consignment & Resale Shop Banners Draw Business

Posted in economics of resale, Shopkeeping talk, tagged , on May 6, 2010| 4 Comments »

Consignment shop Once Again using banners to draw traffic

Molly shows us where her banner is displayed on Once Again Consignment’s shopfront.

About your consignment, resale or thrift shop getting noticed from the street. . .

Molly, owner of Once Again in New Mexico, sent examples of the banners she uses to great effect. So here they are!

Great for consigning season!

Need more incoming? This banner at Once Again draws them in!

Ckearance time in a consignment shop is bargain time

Could a sale banner be any simpler?

The WIIFM drives traffic in

When in doubt…tell ’em WHAT you do and WHEN.

Save

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Can you convert a browser to a customer in 4 minutes? No? How about if I give you twice the time?

Posted in economics of resale, Shopkeeping talk, tagged , , on April 15, 2010| 11 Comments »

Girlfriends shopping together stay longer so you can sell them more.

How’d you like to have double the chance of turning a casual browser in your shop into a full-fledged shop regular?

It’s simple. Add (more…)

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Consignment & Resale Shopkeepers losing faith in Twitter

Posted in Shopkeeping talk, tagged , , on April 13, 2010| 7 Comments »

My Tweet today is:

Can your Twitter followers hear you now?

Now that you have their ear, say something in it.

Twitter DYING for #consignment / resale shopkeepers? Fewer than 15% of my following have tweeted this week so far. Have YOU?

Seems like everyone started to Tweet and then didn’t follow through.

Is it because (more…)

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Making it real…on tape

Posted in economics of resale, Shopkeeping talk, tagged , , , on April 12, 2010| 4 Comments »

Do you ever have the feeling that your suppliers need a better way than just words to learn how to consign or sell items to you? That you would like to communicate in a more personable manner?

This shopkeeper has! She’s created a whole series of 1+ minute videos designed to pre-educate her future customers. Take a look…

Click the YouTube logo in the lower right of the screen to see all of Kathy’s videos on her YouTube channel.

What could YOU do like this that would help make your consignment, resale, or donations-only shop better? Bet you have someone…in your family, circle of friends, or customers…who’d enjoy helping you with this! And it’s practically free.

I’ve even seen all-video blogs, a great way to communicate even if you don’t like to write.

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Spring into Spring with a Facebook album.

Posted in I've been meaning to tell you, Shopkeeping talk, tagged , , , on April 4, 2010| 5 Comments »

Bras for a Cause: Click to visit

Eaten the ears off your chocolate bunny? Ready to think about work? Even if you wait until tomorrow to do this, here’s

another way to use Facebook to delight the clients of your consignment or resale shop.

Make a captioned photo album on your Facebook Page that tells a story, start to finish (see an example on mine.) Yours could be about:

  • A day in the life of MyShop (take a photo every 15 minutes or so from the same spot for a mock stop-action collection, then choose the best for your album)
  • The 250-piece consignment (coming in, examining, tagging, putting in stock…with lots of customers hovering of course!)
  • Any project around the shop: repainting, papering the dressing rooms, rearranging a room setting…even re-doing the front window display
  • A select group of customers (chosen for the target markets you appeal to) trying on the new season’s clothes and vamping all around the shop

Don’t forget the captions…and make ’em fun and motivating for all your fans. Remember, you’re telling a story with a beginning, middle and end.

Remember: don’t put every single photo you take in your album, just the BEST. Get your shop name in as many of the photos as you can, in one way or another. Focus! Frame and/or crop for the best look!

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