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Posts Tagged ‘customers’

Azalea had SUCH a great idea: Invite fashion-savvy, outgoing, customers to create a look out of your merchandise in stock and model it for you… wow! Now this is a Kudos idea!

Kudos because:

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Added this pin to my “Increase the Value of Your Donations”  Pinterest board, which is generally aimed at NFP thrifts, as a way to use up unsaleable jeans and create something new. But also… this would make an AWESOME (more…)

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Thinking of getting a resale map together?

If your shop has similar neighbors (and by neighbors, we mean in driving distance!) a simple handout could draw traffic to your business.

Such a handout needn’t be elaborate nor expensive to produce. Here’s an example that looks to be a third-sheet, heavy-stock paper. This is the type of brochure that could be easily printed and even replicated as needed by each shop:

Resale shops can band together to increase exposure

Click to enlarge. Photos courtesy of sonomanews.com

 

And don’t think you’ll simply be siphoning off the other businesses’ traffic. A concerted effort like this will find all of you new customers and draw new folks nto resale-fandom. Not to mention press and blogger attention.

All a map like this requires is someone to contact participants and set a budget for participation, someone with minimal computer skills to do the layout, and someone to deliver and store the finished product. That should be three different folks; but if it’s all one person, this could even be a paying job. (That’s how my local map is produced, as a profit-making production.)

I suggest adding one thing to this layout. A spot for each shop to stamp/ print “Courtesy of [MyShop]” so the recipient feels especially warm to the shop that gave it to her/him!

 

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Recently, I was witness to an exchange between a shopkeeper who draws enthusiastic customers from an hour and more away, and one which says her customers are so cheap “they expect thrift-store prices”. The shops carry the same range of merchandise, so what’s going on here?

Let’s call the shop with enthusiastic buyers Shop A, and the other, Shop B.

Will your cusomers pay your prices? asks Kate Holmes of TGtbT.com

Is it "cheap" customers or something else? A Too Good to be Threw blog post.Is it the income level of the two shops’ market areas? Shop A is in a city with (more…)

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A happy customer who FOUND something in your consignment or resale shop, from TGtbT.com

Got a camera?

Got happy customers?

You got a recurring topic to post about!

Just whip out that camera when a customer is tickled pink about her new purchase, ask if you can use her as a testimonial about how much fun shopping at your place is, and snap away!

Of course, if she’s camera shy, just tell her how much you love that she loves your shop, and let her go on her way, but if she’s willing:

Get a good shot of her, her purchase, your shop name, and write down a quick simple quote from her. Encourage her to watch for yourself, and tell her you “don’t mind” 🙂  if she shares it on her social media.

Add your shop info to the shot, and maybe even her endorsement.

Then use it. Today. And next month. And whenever you’d like to let your social media followers know that

it’s fun (and rewarding!) to shop at your shop!

Here’s an example…

 

Have your happy customer show off her purchase!

 

Doin' the Happy Dance in front of my Favorite Consignment Shop!

Get a shot in front of your shop for name/ place recognition.

 

shopping makes resalers happy

Friends shopping together can do silly poses for you!

 

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I write a monthly column called Growing Your Business for the NARTS newsletter. One of them was about being a customer who should have gotten a thank-you note but who didn’t, and the not-so-good taste it left in my mouth.

In response to that column, Kerri asked a good question:

I have question for you Kate–how do we decide WHO to send a thank you to–whether it be a gift, a card, a gift card, etc? With an average of around 40-50 sales per day depending on the time of year, how do I decide who to write to? As you said, your purchase might not have been the biggest sale of the day, but it would still be nice to receive something. Any words of wisdom greatly appreciated–thanks!!

My thoughts on the ROI (Return On Investment) of thank-you notes follows. After all, we can’t write thank-you notes to everyone, so where will it (more…)

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Armloads of incoming consignments!

Could refining your acceptance & pricing procedures make this a less-scary sight? Click!

A question from a shopkeeper that’s pretty pertinent at this time of year:

Q:  I need to limit the number of drop off we get (just too much inventory). I am leaning towards ‘quiet hours’ and stop taking drop offs an hour before we close, and maybe no drop offs on Monday…

Here’s a pretty no-holds-barred reply. If you are easily bruised, please skip this message.

Kate says:

If consignors cannot drop off after THEIR work hours, you’ll lose those who work (and who tend to change out their wardrobes more often than those who don’t.) In many cases, the ideal “drop-off” time would be after 5pm… depending on local office business hours, distance from work to your shop, and so on.

Limiting the number of drop offs does only one thing: Limit the selection from which YOU can select the items which will sell fastest ( = you have the clientele for them)
… which gives you rapid turnover which leads to more frequent visitors/ buyers coming into the shop. Making it less convenient for consignors is not the answer.

There really is no such thing as “too much inventory”… all there is is “too much inventory that is as yet unsold.” Limiting incoming means you are limiting yourself to consignors who can fulfill YOUR needs… and I think the most experienced consignees on this group will tell you that the “best” (most salable for the most $) stuff usually comes from women who are not able/are unwilling to work their drop offs around a shop’s limited schedule.

(Side note: If there was ever a day NOT to choose as a “no drop off day“, it’s Monday. Doesn’t EVERY woman clean out her closets on Sunday? And who wants that pile of stuff cluttering up the bedroom past Monday morning?)

If your shop fills up, it’s because your turnover is too low. Try pricing so that things fly out the door… not so low as to be unprofitable to you or the consignor, but low enough that most items sell before that 20% off at 3 weeks guideline.

If drop offs are driving you crazy, try altering your handling procedures and staff who are handling the goods. Some shops actually have processing personnel who work after the shop is closed for the evening… so next morning, sales staff come in to a shop ready to be freshly stocked with recorded, tagged, rehung goods.

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