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Posts Tagged ‘customers’

Sometimes, you just need a little gift to make customers feel special.

How about (more…)

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It’s funny, how a simple email subject line can make you feel really, well, close to a company.

Excellent subject line.

This is a simple acknowledgement that my e-order is being fulfilled. Thousands of companies send out hundreds of thousands of acknowledgement emails a day. But the message I got is

You have great taste!

And isn’t that a nice compliment to receive? Try it today on those folks who come up to your sales counter and give you their money. Watch them light up. Feel how much warmer they’ll feel about your shop.

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I want to be your friend, so tell me how, says TGtbT.blog… so tell me stuff I need to know to not be

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UnMarketing asked a question on Facebook:

Name a brand that you used to love/hate and now feel the opposite. What happened to change it?

Very astute question, because it forces us into customers’ shoes and helps us examine what builds or destroys satisfaction. Here’s two retailer brand mentions that could apply to our industry: (more…)

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January is National Oatmeal Month! TGtbT.com's Auntie Kate tells you how to use this in your consignment or resale shopWho can resist the fact that January is Oatmeal Month?

The perfect month for something cozy.

And the perfect month for giving your customers an additional reason to get out of the house and into your consignment or resale shop. Not to mention some word-of-mouth (oatmeal, get it? Word of mouth? Ha. I’m so funny.)

You could (more…)

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The Bag Sale That Isn't, a blog post from TGtbT.blogA while back, I got an email from a resale shop that intrigued me. It read:

Stuff a Bag!
10 for $25

Bring a bag,
choose 10 select items and pay only

$25

that’s $2.50 an item
blouses, tops, sweaters, cardigans, pants, shoes
(must choose at least 5 items to receive this price)
(anything less will be at regular sale price)

Notice what she’s doing? Making a “bag sale”… that type of sale that really pulls in the bargain-hunters… but actually limiting the deal to 10 items at $2.50 each. That’s better, for your bottom line, than 14 or 18 or 22 items for $25, isn’t it? But it sounds just as tempting to your audience.

With this structure, there’s no deciding what size of bag to give them. They bring their own (which is actually the only part of this “bag” sale that has anything to do with “bag sale”.) And no “your bag is too stuffed” or “It is not!” discussions. Or “roll it up tighter, honey” or “I only want these 3 items, not a whole bagful.”

I think this is a brilliant way to have a clearance of “10 items for $25”, or having a $2.50 rack. Much more eye-catching and fun-sounding. Heck, you don’t even have to pay for bags!

Could TGtbT.com has the resources you need!you use some fresh clearance/ sale ideas in your shop? Check out Bag Sale$, Dollar Rack$ & BOGO Deal$, a Too Good to be Threw Product for the Professional Resaler.

Thanks to Full Figure Fashions for this idea.

PS The reason I’m posting this idea today? I browsed through a sidewalk rack at a consignment shop this afternoon, where the tags had ALL the prices completely blacked out. When I went inside, I had to ask whether the stuff on that rack was free. She snorted and said “there’s a sign on either end of the rack”… but she didn’t get up off her stool to see what my problem was. As I left, I saw that yes, indeed there were 2 3-inch-by-3-inch signs taped on the rack… facing the wall, not the customers.

Save

Save

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Recently, a shopkeeper got the queasies. (She didn’t read one of my recent blog posts, did she?) She asked:

My agreement says things not picked up at the end of the period are mine. But what if someone sees their stuff in my bag sale? Is it okay for me to sell these things?

Other shopkeepers were quick to tell her yes, it was indeed fine to sell out-of-dates (ODs). But she remained unconvinced. This is what Auntie Kate would have said (more…)

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