Taking advantage of high-profile tax free days is a big part of “selling more, to more people, more often.” Click for more info.
Aren’t some states having a tax-free weekend in August?
What are your advertising plans for this?
Haven’t seen (more…)
Posts Tagged ‘customers’
Save 5, 7, 9%! We like the sound of that.
Posted in economics of resale, Shopkeeping talk, tagged customers, promotions on July 30, 2013| 10 Comments »
Do you have a New Arrivals rack in your consignment shop?
Posted in Shopkeeping talk, tagged customers, daily operations, resale shopkeeping on July 21, 2013| 3 Comments »
So many things in my life in consignment started out as a benefit to ME… and then I learned they were a BIGGER benefit to my customers.
Like my “New Arrivals” rack. A simple double rack placed near our sales/intake counter, close to our dressing rooms, where we put tagged, but not yet fluffed and hanger-changed, new arrivals. It was really for OUR convenience… a place to stash almost ready to go incoming garments until our part-time, after-school stock girl arrived and changed the hangers, buttoned and tied and put into stock, whatever had come in since opening that day.
But we put a rack sign on it, something like
“New Arrivals: You Get FIRST CHOICE”
and lo and behold…. a goodly percentage of these sold to delighted customers without ever resting shoulders on a shop hanger. Our daily regulars headed for that rack first thing, and were actually disappointed if we’d managed to keep up that day and the rack was empty or nearly-so.
Another thing I created as a benefit to ME, when I started accumulating LINES of potential consignors waiting for attention in my shop, was the Drop-&-Run Kit. I was simply looking to ease the stress of knowing there were people impatiently waiting for my attention… without realizing that being able to simply pop in, and more importantly OUT… was vital to my best consignors. That’s why I call our Drop-&-Run Kits
“the best thing you can do for your consignment shop.”
I know you’ll agree!
People WANT to be helpful. Give them the opportunity.
Posted in 5- Minute Fixes, economics of resale, Shopkeeping talk, tagged advertising, customers, web on July 12, 2013| 1 Comment »
Social media… especially in the resale industry… is all about sharing and communicating and being heard.
Here’s what one consignment shop did to give their followers an opportunity to be heard.
84 comments on a mid-April blog post… 84 more customers who felt more closely connected with the shop… at a cost of $100 worth of gift cards. Not to mention, I’m guessing at least a few of those 84, and even more of the Silent Majority, read through the comments several times out of curiosity and interest.
And the shop could now use these comments to make up a customer benefit brochure, a What Our Customers Do to Help the Environment, to hand out as a sales premium in the slower months, and of course to provide context for the main point of the handout which would be, of course,
ReSell/ RePlace, ReJoice!
the battle cry of our consumer-oriented marketing at HowToConsign.org! Pretty great use of their blog, don’t you think?
What opinion could you ask for, now or in the near future, that would enable your followers to interact with you?
Seriously, that all you wanna say? That your consignment shop is overpriced?
Posted in Shopkeeping talk, tagged advertising, customers, resale shopkeeping, web on July 9, 2013| 5 Comments »
It just stuns me, sometimes, to see how consignment, resale and thrift shops misuse their social media. Case in point, this Facebook collection of posts (more…)
Taking away shopper privileges in the nicest possible way.
Posted in economics of resale, Shopkeeping talk, tagged customers, selling on June 13, 2013| 1 Comment »
What happens when you have to take a privilege away from your shoppers?
How can you turn what will be perceived as a negative, into a positive?
Here’s how one business did it wrong. In a (more…)
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