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Posts Tagged ‘display’

Deja Vuesday: A better way to advertise your season-end sale in your consignment shop

Posted in Deja Vuesday, Shopkeeping talk, tagged , on July 20, 2010| 3 Comments »

Nice enough sign, I guess..but will it really draw traffic?Ditch the screaming SALE signs that every small business seems to use. BECAUSE every small business uses them, they become “invisible”, background noise.

Put some personality, and some word-of-mouth worthiness, into your window displays

as you reach the end of (more…)

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Filing things at your consignment shop, or featuring for resale?

Posted in Shopkeeping talk, tagged , , on July 16, 2010| 7 Comments »

Here’s what I mean by filing:

You'd walk right past this boring sparse area.

It’s neat. But are you really tempted by any of these items?

You want your shoppers to get involved in the merchandise, not just glance, yawn, and move on. Tell a story, even if (to you) that story looks over-dramatic.

Here’s story-telling in resale:

Layering merchandise makes it look SO much better.

Layering merchandise makes it look SO much better.

A quick and simple solution: A: Add plate rails to the back few inches of your shelving units to display plates, plaques, and platters. B: Vary the colors, shapes, sizes and textures. Yes, it looks jumbled and you’d never do that at home. Forget home; your goal in your shop is to tempt, not to line up.

Here's a simple solution: Add platerails to your shelving units.

Here’s a test. If a browser can walk through your shop with hands in pockets,

never tempted to touch a teapot, stroke a sundress, caress a couch…

your store’s uninspiring.

Okay, so they can look but not touch, as in a display case? The principle still holds: make it look opulent. Make them desire it. Make their mouths water!

Nice, but pass-up-able.

Nice, but pass-up-able.

Jewelry display that piles it on!

I call this photo “don’t be shy.” It’s Vicki’s, from Little Specialty Shop.

Besides, telling a story, clustering things together, gives you more room. More room’s always a good thing in resale!

  • Pile on the pearls (multiple necklaces on that mannequin.) Displays should be WHOA! not HMMM.
  • Fill the spaces beneath (a basket filled with books under that side table.) Tempt ’em to look under, over, above and beyond.
  • Drape it (the baby afghan over the stroller, the messenger bag over the urban-look 4way), puddle it (the scarf under the display head), tie it on (rep ties as belts on that jean display.) Opulence…and ideas…sell.

More on this topic at Is your shop a STORE or a STORAGE FACILITY?

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Being cheap where it counts…against you.

Posted in I've been meaning to tell you, Shopkeeping talk, tagged , , on July 10, 2010| 3 Comments »

Such style this NYC shop has…Tokyo Rebel!… and their overhead expenses I am sure would cause most consignment, resale, thrift shopkeepers to break out into a rash. Just the framed poster (more…)

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Thinking Outside the Box Part 2: Showcase Risers

Posted in My Favorite Things, Shopkeeping talk, tagged , , on June 14, 2010| 4 Comments »

Basic cake plates are great risers in a showcase

One cake stand makes a nice showcase riser. A multi-tiered one works 3 times as hard. (Just (more…)

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Consignment and Resale Display Inspiration

Posted in Kate's Must-Sees, Shopkeeping talk, tagged , , on June 9, 2010| 5 Comments »

Sometimes it’s a challenge to make the variety of home goods and furniture that come into your shop look good.

But oh, when there’s experts doing the arranging, the results can be spectacular.

Here’s a true treasure trove of inspiration, curated especially for the resale industry by Kate Holmes.

More ideas on the Too Good to be Threw Furniture Page, and…

Did I mention that The Resaler’s Guide to Furniture & Home Goods from TGtbT.com is perfect for any type of shop that sells home decor, knick knacks, furniture as an add-on to clothing, and of course to furniture-focus stores?

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