Posted in economics of resale, Shopkeeping talk, tagged christmas, email, holidays on November 20, 2009|
Okay, so you’ve planned a Local Artist’s Fair for the Saturday before Thanksgiving in your consignment shop.
I’ll be there. Look at those terrific offerings in the email body text. What resale shopper in her right mind wouldn’t (more…)
Posted in Shopkeeping talk, tagged christmas, email, holidays on November 15, 2009| 1 Comment »
And best of all, it’s an email you won’t even have to write…because it’s already been done…as a note from the USPS.
Or create a handout available in your shop for customers to take home, post on their work bulletin boards, give to family members.
With suitable holiday and shop embellishment it’s a fun and practically free handout for distribution to your clientele. Using holiday stationery (try your local office supply big box or even a dollar store for pre-designed paper) for your handout makes it a festive take-home with your shop’s info on it.
The info is available here.
Posted in economics of resale, Shopkeeping talk, tagged advertising, email on October 26, 2009| 5 Comments »
I kept waiting for one of the resale or consignment shops who send out broadcast emails to send one entitled
Thought it would be a good subject line for a message about (more…)
Posted in economics of resale, Shopkeeping talk, tagged coupons, email on October 21, 2009| 5 Comments »
Many consignment and resale shops send out terrific broadcast emails. I got one the other day. Made me sit up and take notice.
Heck, who could resist that? So I dutifully printed out the email, tucked it in my purse, and went shopping.
The store’s nice. The folks there are nice. But alas, I didn’t happen to find anything I needed, even with that 30% off .
So: they got a customer IN due to the email, even though I didn’t have an opportunity to use the coupon. But they never knew it.
I left thinking that the shop might have gotten a clearer reading of how effective their email had been at driving traffic IF they’d provided for my situation: wanted to use the coupon; regretfully didn’t find anything.
How could they have done this? Perhaps by saying, in their email, Even if you DON’T find anything today (and we are pretty sure you WILL) hand us this coupon for a free… anything. Earrings? Spot removal stick? Coupon for an item next month? Doesn’t really matter what you’d offer. What matters is learning that the email worked…but no purchase was made. Important customer information.
Heck, if I worked there I’d even ask the presenter of the coupon 2-3 questions such as Why didn’t you find something today? What would have thrilled you to find…what selection are we lacking?
Valuable opinions to get, personal interaction, the customer feeling you’ve listened to her. That’s worth a “consolation prize”, isn’t it, to get that kind of feedback?
Posted in Shopkeeping talk, tagged blogging, email on September 4, 2009| 3 Comments »
How about having (especially this Labor Day weekend, or plan ahead for Columbus Day, both times when “real” retail stores angle for customers to come shopping) a
(And forget the “reduced price” definition of “sale”…concentrate instead on SELLING your already-great prices!)
Simply get some (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 