Not only did this canny consignment shopkeeper remember to THANK those Facebook fans who helped the shop, she also got the word out that (more…)
Posts Tagged ‘Facebook’
Positive reinforcement, Consignment Style.
Posted in Shopkeeping talk, tagged advertising, Facebook, web on October 23, 2013|
Show your personality!
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, blogging, Facebook, Twitter, web on October 6, 2013| 2 Comments »
I don’t know who told the shopkeepers of resale, consignment, and thrift shops that they needed to button up their personalities when communicating with their clientele, but whoever these teachers were,
they were wrong.
If your current and potential shoppers and suppliers wanted to (more…)
You don’t get if you don’t ask!
Posted in Shopkeeping talk, tagged email, Facebook, resale shopkeeping on September 27, 2013|
A consignment shopkeeper I met years ago recently sent out a broadcast email with this message: (more…)
How to write for all your Internet “billboards”
Posted in Shopkeeping talk, tagged advertising, blogging, Facebook, resale shopkeeping, Twitter, web on September 14, 2013|
Used to be, you had to rent a billboard, buy a display ad, pay for air time on the radio and TV. Well, you still need to do all that, but many consignment, resale and thrift shopkeepers are relying heavily on social media, email, and their web sites or blogs to carry the largest share of their out-of-the-store salesmanship.
But crafting a message that will mean something on each of the platforms can be confusing. Here’s Vertical Response’s infographic to help you!
Like the info? Share it or like it below if you care to… it would be nice of you!
Let THEM dress YOU.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged display, Facebook, resale shopkeeping, web, word of mouth on August 11, 2013|
Isn’t this a fun get-involved social media idea?
Turn the tables on your clients by asking them to help YOU choose an outfit. You could post any event such as your family reunion, a staffer’s cousin’s wedding, your kids’ first day at school… even a first-dinner-you-make-the-in-laws tabletop! Get folks to vote, ask them to ask their friends which of the 3 choices they’d go with. And don’t forget to watermark the photos, so your shop name, contact info gets “shared” around!
To keep the conversation going, I’d post 3 wildly-different, highly eye-catching, imaginatively accessorized outfits. You WANT them to react strongly to the choices, that’s what makes it worth sharing! So when making your selection,
think DISPLAY not humdrum!
Nothing says you’ll actually HAVE to wear the leopard outfit to your son’s graduation from West Point, no matter the 692 people who liked it the best.
Thanks for the idea, Arc’s Personal Shopper person!
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