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Posts Tagged ‘home decor’

Are your showcases boring your shoppers to death?

Posted in Shopkeeping talk, tagged , on March 9, 2011| 2 Comments »

Many a consignment, resale, and thrift shop uses glass showcases to display jewelry, small knick-knacks, and pricey goods. But alas, many forget the first syllable:

“Show”

So, today, a showcase (groan pun) of showcases especially chosen (more…)

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Before and After: Stuff on Furniture

Posted in Not-for-Profit Resale, Shopkeeping talk, tagged , , on November 11, 2010| 2 Comments »

It’s all too tempting, when a consignment, resale, thrift shop deals in home goods, to use the for-sale furniture as a handy surface

on which to plop things. And thus do no favors to (more…)

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What a delicious idea for a consignment / resale shopping event!

Posted in My Favorite Things, Shopkeeping talk, tagged , , , on July 26, 2010|

Everything goes with chocolate!Everything goes better with chocolate. Who doesn’t like chocolate (well, my stepsister, but she’s weird. Doesn’t like pizza either. Note, STEPsister.)

Coming into fall with its luscious warm colors, what better fun promotional event than exactly that:

Everything goes better with chocolate.

Gather up all your (more…)

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Filing things at your consignment shop, or featuring for resale?

Posted in Shopkeeping talk, tagged , , on July 16, 2010| 7 Comments »

Here’s what I mean by filing:

You'd walk right past this boring sparse area.

It’s neat. But are you really tempted by any of these items?

You want your shoppers to get involved in the merchandise, not just glance, yawn, and move on. Tell a story, even if (to you) that story looks over-dramatic.

Here’s story-telling in resale:

Layering merchandise makes it look SO much better.

Layering merchandise makes it look SO much better.

A quick and simple solution: A: Add plate rails to the back few inches of your shelving units to display plates, plaques, and platters. B: Vary the colors, shapes, sizes and textures. Yes, it looks jumbled and you’d never do that at home. Forget home; your goal in your shop is to tempt, not to line up.

Here's a simple solution: Add platerails to your shelving units.

Here’s a test. If a browser can walk through your shop with hands in pockets,

never tempted to touch a teapot, stroke a sundress, caress a couch…

your store’s uninspiring.

Okay, so they can look but not touch, as in a display case? The principle still holds: make it look opulent. Make them desire it. Make their mouths water!

Nice, but pass-up-able.

Nice, but pass-up-able.

Jewelry display that piles it on!

I call this photo “don’t be shy.” It’s Vicki’s, from Little Specialty Shop.

Besides, telling a story, clustering things together, gives you more room. More room’s always a good thing in resale!

  • Pile on the pearls (multiple necklaces on that mannequin.) Displays should be WHOA! not HMMM.
  • Fill the spaces beneath (a basket filled with books under that side table.) Tempt ’em to look under, over, above and beyond.
  • Drape it (the baby afghan over the stroller, the messenger bag over the urban-look 4way), puddle it (the scarf under the display head), tie it on (rep ties as belts on that jean display.) Opulence…and ideas…sell.

More on this topic at Is your shop a STORE or a STORAGE FACILITY?

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Thinking Outside the Box Part 2: Showcase Risers

Posted in My Favorite Things, Shopkeeping talk, tagged , , on June 14, 2010| 4 Comments »

Basic cake plates are great risers in a showcase

One cake stand makes a nice showcase riser. A multi-tiered one works 3 times as hard. (Just (more…)

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