Posts Tagged ‘merchandising’
Give yourself a raise… err, rise!
Posted in Really good ideas, Shopkeeping talk, tagged accessories, display, merchandising, resale shopkeeping, starting a consignment shop on January 16, 2014| 3 Comments »
How to arrange stuff so it sells
Posted in Shopkeeping talk, tagged display, merchandising, resale shopkeeping, selling on January 7, 2014| 7 Comments »
A great merchandising display.
Merchandising your goods in your consignment, resale or thrift shop is a constant activity… and sometimes, a challenge!
I’ve found a series of short videos that (more…)
The January Curse of Successful Resale Shops: Fluffing
Posted in Shopkeeping talk, tagged merchandising, resale shopkeeping, starting a consignment shop, Thrift on January 5, 2014| 2 Comments »
Now I bet you came here expecting me to commiserate with you about not enough customers. (There, there, dear, it will get better.)
But really, I want to talk about your
bare shelves.
If you’ve sold down your stock for the holidays, and stopped re-stocking with winter items, maybe your shop looks like this:
It’s a truism that empty shelves, or racks, look forlorn and picked over, and your shoppers will feel like the only thing “left” is stuff nobody else wanted… i.e. trash. So January needs to be spent
“fluffing up”
… using the merchandise you have to make your sales area look not only full of treasures, but intriguing and inspiring too. Like this:
Now, fluffing up empty fixtures may involve removing some excess racks and shelves from the sales floor. If you have folding racks or removable shelves, that’s no problem.
But what if you simply must leave your sales floor layout as-is?
What can you do?
Racks: Remove an arm from 4-ways. That allows you to fluff up on the remaining 3 arms. Or switch the arms from straight rods which need 10-20 items to look full, to waterfall arms which hold 6 or 8 hanging items.
Make a 2-way rack into a scarecrow displayer by putting both straight arms at the same height, forming a T. Coats, long-sleeve dresses, and the like look like they’re intentionally displayed… especially if you snuggle up a small table (or upturned large basket) to hold a trio of accessories.
Make shelves look fuller with the addition of underlays.
These baskets normally reside in a big dump table in the back of this thrift store, but for our fluffing exercise, we pulled them out, used fabric remnants and for-sale place mats to give some weight to the display, and added a little clock and some brass bookends for textural interest. Lots of appeal, even with low merchandise levels. We didn’t have to move the heavy gondola off the sales floor, and it’ll be ready for next month’s influx of new-to-us goods in a snap!
That’s the way to fluff!
Deja Vu: Investing your time in consignment goods.
Posted in Deja Vuesday, Shopkeeping talk, tagged merchandising, perceived value, profit on September 3, 2013|
Click the image for more Deja Vuesday posts that are too good to be threw from TGtbT.com
Oceans of incoming. If you buy outright, you may well spend some time and effort washing, steaming, fixing, to increase your profit margin (or not.)
If your shop is a non-profit that relies solely on donations, you may be blessed with volunteers who delight in prepping goods for the sales floor. Or not.
But the challenge is: Do you invest your time, overhead, attention to merchandise that’s been consigned with you? We posed this question (more…)
It’s never too early for Halloween.
Posted in economics of resale, Shopkeeping talk, tagged advertising, Halloween, holidays, merchandising, resale shopkeeping, starting a consignment shop on August 16, 2013| 3 Comments »
Stir up profits with Halloween for Resale Shops, a TGtbT.com Product for the Professional Resaler
Consignment, resale, and thrift shopkeepers are often AGHAST when the “real” stores start marketing Halloween in August.
But here’s the consumer news straight from the consumers’ mouths.
Getting MAJOR attention: My HowToConsign Pinterest posts here (and even my TGtbT Pinterest Board here) from regular folk. As is my aimed-at-shoppers free PDF at HowToConsign.com about costumes. You know what that means.
They are looking forward to Halloween!
Yes, in mid-August.
See why Halloween is THE most important holiday on the resale calendar. Ignore or delay at your own peril! (Sounds of ghostly cackling, off-stage.)
Make Halloween a major money-maker in your shop with this Product for the Professional Resaler. If this advice doesn’t raise your shop’s profile in your community year-round, I’ll eat my witch’s hat.
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