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Posts Tagged ‘merchandising’

Learn a Lot: Using Every INCH of space

Posted in Shopkeeping talk, tagged , , , on December 13, 2016|

Keeping your eyes open while out and about, you can gather some great ideas that would be helpful in your shop… especially

use-every-inch-you-pay-for stratagems!

Here, under a rack of short clothing items, the shopkeepers have gathered a trayful of household items for a clever little display.

Using every inch of your consignment shop space, from TGtbT.com's blog

What’s that down below? I must have it!

Consignment, resale and thrift shops need to maximize the use of their space

Get your copy PDQ

Notice that the merchandise is NOT directly on the floor, where it would look like a mistake. This shop, Bon Bon Vintage, has constructed a platform to use… but you could use a mini-shelf, child’s stool, or even a small pedestal to elevate and highlight a few irresistible goodies!

Gather more ideas in the TGtbT Product, The Essential Guide to Using ALL Your Space.

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Last-Minute Christmas Marketing

Posted in Shopkeeping talk, tagged , , on December 12, 2016| 1 Comment »

Last-minute Chrostmas marketing ideas for resale shopsJust think. Two weeks from today, that entire area in your shop dedicated to Christmas goods, will have a worth of

ZERO.

So you better start marketing all those cute items with all your jolly holly heart

TODAY.

For example:

Christmas stockings: Sell them as gift wrap! Folks can tuck all sorts of gifts inside, add a tag, and done! Cologne, rolled-up scarves, bottle of wine, slippers, and of course toys, candlesticks, and gift certificates can all be presented in those extra stockings languishing on your shelves. Ditto for Christmas tins, boxes, anything that can hold something else.

Figurines: Add an action figure to a Nativity set, and voilà! a gift for a post-modern hipster. Gather a handful of angels into a box (or that Christmas tin!) and sign it: Give your Christmas hostess the perfect hostess with the mostest gift: a Host of Heavenly Angels!

Christmas ornaments: Fill a cylindrical vase, a country basket, or a trifle bowl with a carefully-chosen assortment of balls, and sell the whole set-up for one price. (If you’re working with consignment goods, this may involve fiddling with who-gets-what once sold… but it’s infinitely better than not selling any of them!)

Christmas attire: Mark it down NOW. Every day it sits, the fewer folks might be interested. 75% off your November-set prices may not be too much. Push it as hard as you do seasonal clearance goods: signage, big SALE hang tags, and so on. Keep the rack full and enticing (you know about the Law of Plenitude, of course.)

Here’s more inspiration to help you make good use of those holiday-specific goods:

Are they frustrated enough to gift-shop in your shop yet?

Try to avoid this December 26 task.

Never ever get rid of twinkle lights. Here’s why.

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Kudos: Get that Season Going FAST!

Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged , , , on November 3, 2016|

How do YOU jump-start a new season in your shop?

Some shops do the slip-slide-into-season shuffle: as one season and its merchandise wane, the new season steps up and muscles its way onto the shelves and racks. That’s kinda the way we all shop, so it works.

Some shops have a lovely preview evening event every season wherethey present, for the first time, the beginnings of their new season. This can grow to be a coveted invitation sent out to a select group of customers.

Still others rely on the time-tested temptation trick: Just like Eve wasn’t supposed to eat from that apple tree, the shop has a sheet-shrouded rack of goodies, labeled DO NOT TOUCH! NEW SEASON GOODS COMING [date] to ratchet up the excitement for the upcoming season. That’s fun too.

But best by far, for shops whose branding fits into this mode, and who can fit a sale of this sort into their location, is this season-opener event from Mama Goose

Kudos to Mama Goose in Ithaca from Too Good to be Threw!

Although I’ve never had the pleasure of meeting Kelly Moreland in real life, she’s a fount of marketing messaging. Take some time and browse through her web presence, even if this specific idea is not something for your business.

And notice an additional kudo (kudick? What’s the singular of kudos?): Their FAQ on this blog post has ALL the info a shopper would need… which, coincidentally, is all the info you need to pattern your event on this proven shopper- and profit-pleaser at Mama Goose!

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A social media promo they’ll look forward to!

Posted in Shopkeeping talk, tagged , , , , , , , on November 1, 2016|

Is your shop hip to all the goings-on in your community? The concerts, block parties, theater performances, festivals? Maintaining a calendar of such events is a great way to get folks visiting your web site, seeing your branding, feeling connected to your business. And a fun way to get them SHOPPING is called (more…)

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Learn A Lot by Looking: Displays & Security

Posted in 5- Minute Fixes, Kudos: Ideas to inspire!, Shopkeeping talk, tagged , , , , , on September 19, 2016| 2 Comments »

Kate once again, out and about, coming across some cool ideas for resale and consignment shops.

This time, it was at a shop on AMI, which Florida-beach lovers will recognize as the initials of Anna Maria Island, and a long-time store, Mister Roberts Resortwear (just the name tells you how long this shop’s been in business…)

Here’s what I snapped a pic of: their screen-door earring display.

Earring display with a twist that cuts down on theft, on the AuntieKate.wordpress.com blog

Well, yes, you’re thinking, but we’ve seen this before, Kate, so what’s the deal? The deal is: these earrings are not easily shoplifted. Look closer:

Auntie Kate shows you how these earrings won't be easily shoplifted.

See? The earring cards aren’t hung on the screening… they’re attached via Swiftach loops to a wire, so snatch-and-grabbers will go home, thankfully, empty-pocketed.

Thanks to Mister Roberts Resortwear for allowing me to share this idea with you. If you’re on AMI, their address is 5330 Gulf Drive, Holmes Beach FL (no, they didn’t name he town after Auntie Kate LOL)

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