Posted in Deja Vuesday, Shopkeeping talk, tagged perceived value, selling on October 4, 2011| 5 Comments »
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Are your suppliers rushing in with their winter goods? The door keeps swinging open, armloads of wonderful stuff arrives every hour… but sales aren’t keeping pace?
Our Deja Vuesday post this week is definitely worth revisiting, in a season when you have a lot of traffic through your shop. This shopkeeper asked (more…)
Posted in economics of resale, Shopkeeping talk, tagged customers, perceived value, resale shopkeeping on August 16, 2011| 1 Comment »
I got an email the other day, from a resale shopkeeper who attended my workshop, The Price is Right… or is it? at NARTS Conference in June.
She (or he, the complainer was anonymous) complained that I wouldn’t tell her
There is absolutely no absolute value for anything, as much as the complainant wishes there were. To think there is is
The consignment, resale, or thrift shopkeeper missed my main point, that there is no such thing as what something is specifically “worth.”
She complained that I told her that
Well, it is. Everything a shopkeeper does, from such large issues as location and advertising to the mundane like vacuuming, opening ten minutes early, even whether she shopkeeps clad in jeans or St. John, sets the price for her goods.
Don’t miss the free PDQ from my workshop. And for goodness’ sake, if you don’t have The Money-Wise Guide to Accepting & Pricing, better get it before all those lovely new-season things come in. Jeans or St. Johns, couches or crib sheets.
Posted in economics of resale, Shopkeeping talk, tagged markdowns, perceived value on May 18, 2011| 2 Comments »
So it’s not selling. Sittin’ there, takin’ up room, boring your customers, prohibiting you from using that space for goods that will sell.
After all, that’s what you’re here for. To sell stuff. So what’s the obvious thing to do?
Well, I take that back. It may be (more…)
Posted in Shopkeeping talk, tagged customers, perceived value on April 8, 2011| 2 Comments »
where you never thought you had any, before. It may be all to the good for a certain type of store. After all, (more…)
Posted in Shopkeeping talk, tagged advertising, email, perceived value on February 22, 2011| 2 Comments »
Justin Tyme. Your new secret agent… (Or, if you’d rather? Justine Thyme.)Turn your broadcast email into a “for-members-only” secret spot by suggesting one delectable piece of merchandise, once a week, to those who sign up for your Justin Tyme club.
All you need:
These emails can be in addition to those you send out to everyone. Most of the graphical email providers, such as Constant Contact, allow you to maintain separate listings so you can send an email to a single segment. Of course, you COULD send a weekly Justine Thyme Find to all, but
Add a few goodies to your JT Club, such as birthday savings, preview parties for your seasonal clearance sales, and gifts with purchase every so often…and you’re on your way to cultivating some seriously very enthusiastic fans!
Got something unusual on consignment? Have Justine add a few words…
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 