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Posts Tagged ‘promotions’

It’s not too early to plan your holiday promotion.

Posted in Shopkeeping talk, tagged , , on September 13, 2010| 1 Comment »

Let it snow... somewhere else!

This is a Florida snowman. Our fav holiday carol? "Let it Snow"..."somewhere ELSE!"

Are you a part of a local resale, consignment, thrift shop marketing group? The power of many can be awesome… especially when you’re planning to go up against the holiday shopping advertising and promotion of those”real” stores! But even if you don’t have a local group, this idea’s a winner.

It’s time to choose and develop a theme which will motivate shoppers to explore your business. Here’s a theme that works for resale associations, local merchants’ groups…even your store by itself.

“Snow (more…)

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How…and why…to “Favorite” on Twitter

Posted in Shopkeeping talk, Weekend Warrior, tagged , , on September 10, 2010| 1 Comment »

Yappy birds. Did I say that? What I meant was sweet little tweets.

Click to see 2Good2BThrew's Favorites

This suggestion is part of our Weekend Warriors series, which gives resale shopkeepers something to do over the weekend. Read past ideas on how to improve your business in your “free” (ha!) time.

Your tweets are so easily overlooked… Let’s say you have this great link you’ve called your fans’ attention to. What if she missed it? What if it came in such a flurry of incoming tweets that she simply didn’t get a chance to take advantage of it? Wouldn’t you like to give your 140-character marketing message a second life? You can simply use Twitter’s (more…)

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More consignment & resale shop promotional ideas: October is…

Posted in I've been meaning to tell you, Shopkeeping talk, tagged , on September 2, 2010|

Promotional ideas for consignment and resale shops

Is that a dog or a popcorn kernel?

It’s fun to have something to tell your shoppers, a reason for them to return and a reason for them to talk about your shop, isn’t it?

That’s a good reason to have an event in your shop. It doesn’t need to be elaborate (after all, you’re probably up to your (more…)

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Oh, oh, it’s almost here: Resale’s MOST IMPORTANT Holiday!

Posted in economics of resale, Shopkeeping talk, tagged , on September 1, 2010| 2 Comments »

Only 60 days to Hallowe’en! I can hardly wait.

Time to stir up some biz!

Click to see what Kate's cooked up for your bottom line.

Now, we’re all aware of how the adult costume market is growing and growing, and how Hallowe’en’s not just for kids anymore, and that there are profits to be made. But have you really stopped to think about how important this holiday is to consignment, resale and thrift shops? Time to stir things up a bit!

It can’t be overstated. Those millions upon millions of shoppers…male, female, young, old, rich or strapped and everyone in-between…

are more likely to (more…)

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Everyone’s a winner (or can be) at consignment and resale shops!

Posted in Shopkeeping talk, tagged , , on August 30, 2010| 9 Comments »

Everyone's a winner at consignment shops!This tip is so simple, I smacked my forehead when I read it. Isn’t it amazing, how something so obvious can just escape us?

I’m sure we can all agree that everyone wants to feel like a winner.

And that if we can make our customers feel like they’ve won something, they’ll be happier, and they’ll tell their friends and just overall, skies will be bluer and birds chirpier.

Here’s how you make each and every customer a winner (it’s so obvious! Did I say that before?): (more…)

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