How many business cards do you go through in a day?
Should it be more? Probably.
Sure, you use them whenever you chat with a sales clerk or the person in line behind you at the grocery store. You give it to the host/ess at the restaurant when asked for your name. You write notes to the postal carrier on them. But how else do you disperse your business information in the course of a day?
Do you do like Kim mentioned on Facebook?
We offer a 24 hr courtesy hold – no deposit – and give them our card and ask them to call us if they change their mind. Some do. Some don’t… Those that do call are very thankful and do become regulars.
You’d be amazed at the number of shoppers who don’t come back for holds, simply because they’ve forgotten which shop they held something in, or that they even asked for an item to be held. Yes, your shop is the center of your universe, but alas, it’s just one of a thousand little info tidbits in any customer’s brain. Help them remember you… and remember you fondly… with your business card.
Or do you tuck one in the side pocket of every purse, tape one to the bottom of every piece of furniture, use them as hang tags on your designer items? Give them to consignors as their account-number card? Paper-clip them to every donation receipt, if you accept donations in your NFP? Bring a batch to your local resale association meeting, as well as to the Chamber coffee?
Use them as earring cards, with the adhesive hangers linked on Too Good to be Threw’s Womenswear page? Tie one on to the hangers of purchases and returns with a little raffia or colorful ribbon? Do you have several places around your shop where a browser can pick up your card without having to ask for one? You’d be surprised how many enthusiastic shoppers mean to get your card to give to a friend, but are too shy to ask… or too distracted to remember to pick up some for their office-mates, when they are making their purchase.
What other ways can you think of to use business cards to expand your business?
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Now that’s the secret to great word of mouth. Without stressing yourself or your staff out.
Auntie Kate The Resale Expert 