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Posts Tagged ‘resale shopkeeping’

Seriously. If you were meeting someone for the first time, or describing your business to a stranger,

Tell me what you sell.

Take a scrap of paper and tell me, in 25 words or less what you sell. Cool. Now add a WIIFM*.

Keeping to that 25 words. Preferably less, a lot less. Can you?

Is it mesmerizing, motivating, and melodic?

If not, keep trying. Then memorize it. You’ll need it. It’ll drive your business, whether spoken, as a slogan or tagline, or as a hashtag. Heck, get a rubber stamp, letter it onto your windows, put it on a T shirt!

Too Good to be Threw at TGtbT.com

 

What’s a WIIFM?

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After all, some Auntie Kate messages are, ahem, Too Good to be Threw!

Click the image for more Deja Vuesday posts that are too good to be threw from TGtbT.com

What to do, when you have a B&M store and you want to entice customers to become regulars?

You have to make all the effort they have to take to get to your place,

super-duper worth it.

And we’ve collected up ways to

do just that.

So click on over and get ready for crowds!

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After all, some Auntie Kate messages are, ahem, Too Good to be Threw!

Click the image for more Deja Vuesday posts that are too good to be threw from TGtbT.com

Deja Vuesday

where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.

Love your social media followers? Wish they’d actually STOP and READ your message? You can get your message across without driving yourself crazy writing.

Give your fans a break. “NO one reads anymore” can be combated!

But you will have to read to find out how 🙂 

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What if "not enough customers" isn't the actual problem, asks TGtbT.blog

What if you could motivate more people to come into your shop?

Your staff can help you build traffic with their own business cards! It’s simple, cheap, and foolproof. As an added bonus, your crew will realize that they are an important factor in your continuing success. Each of your staffers encounters many people in their life outside of work: all these people deserve a warm thank-you and an acknowledgment that their extra effort is appreciated. And who better to thank them than someone who also deals with the public and knows how important good service is? *

And you could get them to come in more often?

Promote, maintain, and use your want list for items customers are looking for. Can’t fulfill their request in a month or so? Call them and tell them you’ll continue looking if they would like you do (and do try to mention something else that you do have that they might like!) *

And you could tempt them into buying more on each visit?

Imagine the possibilities for increased sales with the same traffic in your store you now have. Examine how many people leave your store without a purchase. Now calculate that if you managed to satisfy the needs of just one in ten of those “walkers”, and sold them just one item… how much more would you sell each day? Exciting, isn’t it? And believe me, those people aren’t “just looking.” All those customers need is a nurturing atmosphere in which to explore, examine, try, and think about what you are offering. *

Then, you’d have enough customers.

 * Just three thoughts out of this TGtbT.com Product for the Professional Resaler.

A Too Good to be Threw Product for the Professional Resaler can be yours PDQ!

From 10 Steps to Build Bigger Sales all the way thru to How to Increase Store Traffic, this TGtbT.com PDF booklet is chock-ful of ideas to increase your bottom line by moving more product every day. Get it in your email Pretty Darn Quick.

 

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If it’s involvement, comments, sharing you want on your business Facebook page… think about (more…)

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As your consignors, sellers, donors tidy up after the holidays, they are faced with the BIG decision: Is this worth keeping ’til next year?

The ugly Christmas sweater, holiday decor, entertaining extras from folding chairs to poinsettia- bedecked table runners. Little velvet dresses and silly family PJs. The Santa that lights up, the twig reindeer.

If their decision is no, they don’t want to keep and store things… and if you want that stuff (keep reading, you will…) … (more…)

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If you started off on the wrong foot, if you’ve gone off on the wrong fork in the road, if you’ve been barking up the wrong tree, how are you going to get back on your business back on track and

how can you have your customers, your clients, your suppliers, your donors behind you, rooting for that change?

Now, there are different reasons why you might want to make a significant change in your consignment, resale or thrift shop. The first of course, is you misjudged your market somehow. The second one is that the market actually changed on you. You may have opened six months ago, you may have opened six years ago or 16 years ago, but your market somehow has changed. So you’re going to have to make a change in the way you run your business. And the third reason that you might want to be looking at changing is because you yourself have changed.

So let’s talk about change, why you need to do it, how are you going to do it, and how you’re going to get everybody on your side when you do it.

Making changes in your resale shop

 

Now, the first: misjudging your market. That’s easy to do. What actually (more…)

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