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Posts Tagged ‘sea of sameness’

Another way to extend your business reach.

Posted in Shopkeeping talk, tagged , , , on May 14, 2010|

Another way for them to think about used clothes

Clothing swaps.

How could you use THESE to build your business, increase awareness, and…perhaps the most important use of all… (more…)

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Make your consignment or resale shop stand out…

Posted in Shopkeeping talk, Slices of (my) life, tagged , on May 13, 2010| 5 Comments »

While I was in Fernandina Beach this week, this building caught my eye… and you can see why! (more…)

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Things mothers say… about consignment shopping.

Posted in Shopkeeping talk, tagged on May 8, 2010| 1 Comment »

Who says it's a bed jacket?Well, I admit. I was brought up in resale.

So my mom had nothing but good things to say about consignment shopping.

“Quality counts.” Why buy cheap when you can buy inexpensive? Mom taught me to tell (more…)

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Celebrate!

Posted in Shopkeeping talk, tagged , , on April 30, 2010|

May’s almost here. It’s too late to plan a promotion around May Day* (which has kind of died away anyway. Seen any Maypoles around recently?) but how about:

May 4: Teacher Appreciation Day. Time for a swing shop of small theme-appropriate gifts, a discount to teachers for the day (or week), or even a bowl of apples for all, the traditional gift to a teacher. Nothing wrong with writing a hand-written note to anyone whom you consider has taught you to be a better shopkeeper.

Great window display!May 5: Cinco de Mayo is a fun (more…)

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Did you forget Earth Day?

Posted in Shopkeeping talk, tagged , , on April 16, 2010| 6 Comments »

Resalers can raise eco-awareness

If ever there was an industry that should go all out on Earth Day, it would be us resalers…

but April is such a busy season for most of us that it gets overlooked. We MEANT to plan some event, celebration, promotion…and we want tohelp the earth, but we dropped the ball. Or did we?

Here’s some quick-quick things you can do right now if you have Facebook fans, Instagram followers, blog readers, email subscribers.

  • Swap-out. “Bring in a clean and usable [handbag, pair of jeans, cooking pot] and we’ll give you [20%, $3 in store bucks, a hug]. We’ll give your donation to [the clothing  pantry, emergency shelter]. They get stocked up, your cupboard gets cleaned out, and you get to find a new [outfit, geegaw] to love!”
  • “Put your MyShop staff to work! For every $X purchase, we will donate 1 hour of volunteer labor to [the parks dept, Habitat for Humanity project]” (make sure you have willing owner or staff for this one…and PAY the staff member as if s/he were at work)
  • Something to encourage green living: “Come shopping by bike on [date] and receive [a $10 gift certificate, a reusable water bottle]” or “Get a free earth-friendly tote with any purchase…we only have 23 to give away so come early!”
  • Take the opportunity to reinforce your mission via ad, tweet, FB entry, press release: “For every T-shirt and pair of jeans MyShop sells, 4 pounds of fertilizer is diverted from the watershed, [and so on, look up some stats on the web re water, land, fertilizer, dye effluence, transportation costs]
  • Or go even further. How many pieces of merchandise did you sell last year? Multiply that out by any stat that appeals to you (landfill averted, number of cargo containers shipped from China with disposable clothing)… and that will astound your viewers.

After all, 2010 is the 40th anniversary of Earth Day. That’s worth some attention from us resalers and our eco-conscious shoppers, isn’t it?

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