Posts Tagged ‘seasonal sales’

Ideas grow when you take a look at similar businessesOne thing about the Internet…you can tap into some of the most brilliant minds in the world from the comfort of your keyboard. And it’s especially rewarding when you

look at a business which has some traits in common with yours, but is a few degrees different,

because you get to become a consumer again, and look at the concept through fresh eyes.

Take this one for example: it’s a “seasonal sale” of sorts. But not a kidswear consignment sale full of clothes and gear, not even one of the many growing adult resale events, no, this is a sale of previously-enjoyed….event props. It’s called The ReEvent. (Update: site now kaput. You’ll have to imagine it.)

First, the web site itself. What can we learn?

  • The clean appeal of the uncluttered home page. The crisp white background and the collage of elements all in green is as far from “musty dusty” as possible.
  • A single line that motivates, and sums up the event: Feel good being GREEN while saving some GREEN.
  • Mailing list sign-up which is so much more: It’s an invitation; it’s an “RSVP” as they call it, which predisposes you to mark the event on your personal calendar; it’s the first page you come to on the menu; and it’s got a poll right there that is customer research and motivational at the same time (brilliant!) which, since it seems to be part of the sign-up process, is less likely to be skipped.

Next, the event and how it’s presented to their prospective consignors, shoppers, and vendors.

  • Cute names for 2 consecutive evening demos: All Things Green ~ All Things Bling
  • Contest: First, they enter online. Then everyone votes online. THEN the finalists are voted on at the event. Not sure how all of this works, but the whole contest is angled to get attention and audience participation and bodies to the event itself.

But…if you’ve been following me through the web site: just what is this event? A seasonal consignment sale for everything from wedding attire to cameras and chafing dishes, seashells and bolts of ribbon? A vendor event aimed at presenting event planners and suppliers to the public? A bridal fair?

Could be all of the above…wouldn’t you love to see how it all turns out?

(and BTW, if you’re near Overland Park KS, could be a great place to pick up some display props!)


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Louboutin stilettosWhat do you do when you want to expand your business but your market area is just too small for you? Even if it IS Los Angeles?

Or if you want to find better consignors?

You take it on the road.

Here’s the in-home purse party, the Avon or Tupperware party, taken to (more…)

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Read Part 1 and Part 2 of this series.

Christina and Holly are very happy franchisees. Even if you don’t think this is the route you want to take,

it’s interesting to note several things:

Giant size rings are home-madeBoth women estimate that they spend a few hours a week, year round, nurturing their sale. For example, the giant size rings (more…)

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Read Part 1: Seasonal sales and their consignors

Vital at Seasonal Sales: The Volunteers

Volunteers at a seasonal consignment sale.

Volunteer spot-checkers...and spots they did find, but surprisingly few.

Now, every seasonal sale varies from every other…even all the JBF sales have different aspects. But all of them have opportunities that are win-win: the seasonal sale and the year-round shop can partner in so many ways.

Today let’s look at how volunteers are a crucial part of making a seasonal sale workable, how they use and how they reward volunteers.

Can volunteers a part of year-round shops? You betcha. Read on.

The key to the success, both in (more…)

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As you can guess, my answers to our headline question will be positively in the affirmative. But before we get to explicit idea-sharing, let’s take a look at one seasonal sale venture: the Just Between Friends event in Tampa, Florida. Follow me, year-round consignment and resale shops, as I explore:

Thanks to my Just Between Friends Sale HQ friends, Shannon and Daven and Michelle, as well as the Tampa-area franchise owners Holly and Christina Ruhlig (they’re married to brothers), I was invited to poke around at the JBF seasonal sale in Tampa this week.

A consignor wheeling toys in, in a laundry cart

A necessity for seasonal sales: laundry carts so consignors can put their own big items on the selling floor.

Seasonal sales depend on three groups: the consignors, the volunteers, and the franchisee owners. I think consignment, resale, and thrift store owners can learn from, teach, and work with seasonal sales, so let’s take a look at all three groups. First:

The Consignors: Intake Day

I arrived (more…)

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