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Posts Tagged ‘selling’

Loving all the freshly-minted live videos so many front-runner consignment and resale shops are popping up with!

Fun to watch and shop with. Brave pioneers, I salute you. Here’s my wishlist for the second generation of this concept as owners and managers see what a great and fun way it is to sell this way!

Tips for producing a wonderful live FB selling video* Make sure we can hear you. More on this here.

* Don’t make your viewer seasick. Even the steadiest hand in your shop will quiver after a while. Use a tripod.

* Repeat repeat repeat. Item number? Price? Beginning and end of item presentation .
* Repeat HOW to buy and shop name as often as you can without being obnoxious (Even better: Create a backdrop for your “set” with this info. Or print up a poster for an easel next to the presenter.)
* Cue cards: If you are getting serious, make cue cards a third person can hold up off camera so the presenter doesn’t skip a great selling point. Like this maybe:
 Burberry trench, size 6, $239, item #34
* Perfect neutral color “Biscuit”
* Perfect 3/4 length: no catch in car door
* Zip lining for 3 season    
* Signature plaid
* Buckle belt or tie for casual flair
Burberry trench, size 6, $239, item #34
Keep your naturalness and spontaneity. We trust a “real” person more than a rigid news-reader type presentation. But be aware that some folks will be hearing your name, location and how to participate for the first time even if it’s 10 minutes into your video, so speak clearly.
 .
Let folks know what’s coming up next time, and, if applicable, that there are a few items left from last live session, and tell them where they can see all your online offerings (better yet, have the URL on a card you can grab at the end of your video.) Sign off with a well-spoken reminder of who, where, when your shop is open! And of course a thank-you and a reminder that:
Thanks for watching MyShop’s live feed of this week’s E-Shopping Spree!
Get first choice on our group at [URL]
And remember, we have shown you a tiny fraction of the thousands of great items waiting for you at MyShop!
MyShop is located at […] and we’re open […]
Our next E-Shopping Spree will be on [day] [date] at [time] and we’ll be featuring [whatever!]
So join MyShop at [URL] and grab that stunning item before someone else does!

 

Lots more questions, so I hope some of our pioneering peers will answer in the comments below. Linking to other social media? Bookkeeping tips? What sells best? Can I rerun a live video that evening? Can I create this video offline then run as a regular video? Hope that some of you will share your experiences for other resale shopkeepers below! Feel free to add your URL to your helpful comments so we can shop with you, too!

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Resale, consignment, thrift jeans: Better by FAR!!!!It was bad enough when women’s jeans were sized in junior or missy sizes.

But adding the waist measurement, as they did a few years back? Madness.

Not to mentionthe variety of fit between manufacturers. And we ALL know that of all clothing, fit is the most important in denim. And that of all gently-used things to buy… jeans are the BEST.

So how’s a resale shopkeeper supposed to size her racks?

Jeans size markers at Found in CanadaDare you sort your sizing by XS/S/M/L/XL? I would, but some shopkeepers get intimidated by shoppers with “size prejudice”… you know, those customers who insist they are always a 00 and are offended that you include 0 in your XS section.

If that’s an issue with your staff you might want to do as Karin Smith of Found in Canada does: get out your Sharpie and make yourself some “equivalent” markers, so at least you can put the waist/size under one marker.

Need some size charts?

Here’s Miss Me.

And Gap.

And Levis.

EVERYone's confused!

EVERYone’s confused. And all they want is a pair or 3 of jeans that make them look fabulous…

 

It might be wise… or at least sophisticated… to have a framed equivalency chart for European sizing as well.

 

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3 reasons YOU need a swing shop:

1- You can focus attention on specific categories or styles to keep them moving

2- A swing shop keeps 

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Nothing’s more timely, than a social media post showing what to wear this weekend!

Here, Designer Renaissance has a suggestion for the perfect picnic outfit. (And yes, they listed brand, size, price.)

 

A Closet Affair had a flat-lay outfit that would be perfect for that picnic, or any casual Saturday get-together.

What kind of outfit could you get together and show your followers for next week? What’s happening that your customers will be thinking about?

  • A ball game down at the park?
  • A festival?
  • A local celebration, event, parade?
  • Maybe they’re thinking of visiting the newest chic restaurant? (Great opportunity to cross-post and cross-promote there!)
  • Or hike the local state park, go to a carnival… or just take a drive in the country?

The key to this idea (besides, of course, letting them know sizes etc., and telling them that there’s lots more choices/ come in and let us outfit you) is painting a picture with a few words:

Feel the wind in your hair when you’re wearing this Trip to the Country outfit (convertible optional but recommended!) from MyShop

Oh yeh, and don’t forget (as our two lovely shops did here) to include your shop info in/ on the picture. When enchanted Facebook or Twitter or Instagram followers share your wondrous outfits with their friends, you wanna get your name out there, don’t you?

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Most of the time, we fight clutter in our shops, of course.

But sometimes, messing the joint up, cluttering the sales floor, is a must.

Like when you’re taking some photos of your merchandise for use on your web site, your social media, your print ads or brochures. You want to show the variety a “new” merchandise shop simply can’t match; you want to imply that wonderful find-a-treasure aspect of shopping with you; and you want to tempt them to come in quick before it’s all gone!

For example, piling on

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You’ve read about those shops to which I offer Kudos: they’re doing something extraordinarily wonderful. I love sharing these ideas to inspire and you love reading them!

Well, once in a while, I feel the need to share an anti-Kudos situation with you, and so today I present  a screen shot from a shop’s broadcast email. See what you think:

Confusing shoppers is not the best choice for consignment & resale shops, says Auntie Kate

Now, I understand that a shop would request or even require the shopper to “mention this post”. That helps with ascertaining results. I can even occasionally live with (reluctantly, but I’m fighting an uphill battle here) requiring shoppers to do their own math. (But please, don’t make it a habit.)

But seriously, making it so complicated that you have to include “See employees for more detailed info” ?

Really? I need to have a detailed discussion with every individual piece of merchandise I consider buying, just to find out how much it is? I’d be waiting in line to talk to that employee rather than finding yummy things to buy.

Not my idea of a fun way to shop. Would it be yours? So why would you make it an ordeal to patronize your shop?

See more Markdown Madness examples.

Save

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A grocer put up a sign that read “Eggplants, 25¢ each — three for a dollar.”

How to sell. Not just eggplants, says TGtbT.blogAll day long, (more…)

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