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Posts Tagged ‘selling’

Consignment and Resale’s Transitional Merchandising

Posted in Shopkeeping talk, tagged on August 4, 2010| 3 Comments »

Move those left-over summer clothing items by turning them into transitional outfits!

This great photo, from Your Best Friend’s Closet in Denver, got me thinking.Summer eases into fall

Here’s how:

  • Add heavier accessories like the chunky chains, neck and waist, in the photo.
  • Scarves can loop around necks, be turned into a weskit as above. And remember leather belts too.
  • Tights, bike shorts, leggings, skinny jeans: layer them beneath a summer dress or top/mini combo.
  • Add dark, suede sandals, pumps, ballet flats, boots.
  • Cardigans. Jackets. Pair them insouciantly with denim cutoffs, a floral dress, or the all-purpose chino crops.
  • Do it up big…start that word-of-mouth. PIle on the layers, the bangles…make it showy!

Here’s a basic outfit you can pull together in two secs: it’s from Fringe, a consignment shop in Alabama.Another transitional option from Fringe.What makes it work? The surprise of the turquoise belt, the scarf worn as an epaulet.

The pros multi-layer like this from style.com

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What do all these stores have in common…and does yours?

Posted in Shopkeeping talk, tagged , , on August 1, 2010| 3 Comments »

Sunday stroll through the mall. Every store looks pretty much like the next. What do all these stores have in common? (more…)

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Are 2-ways the bullet points of retail?

Posted in Shopkeeping talk, tagged , on April 19, 2010| 1 Comment »

People StyleWatch seems to be succeeding when other fashion magazines are struggling, and one of the reasons appears to be short captions and few complete sentences anywhere to be seen.Using a 2-way as a bullet point in consignment and resale shops.

That’s what their …can we call them “readers”? let’s settle on “viewers”…want. “The few times we’ve done longer pieces, something on trying a trend that went on for two pages, it just didn’t resonate,” said the magazine’s editors.

“If we don’t have PowerPoints in class these days, students are going to rebel — they expect to have notes handed out to them, bullet points.”

“Attention spans are getting shorter.”

If two pages on a topic the reader, err viewer, is interested in is just not resonating…are your long jam-packed racks of jeans or dresses or tops doing it?

Or are your browsers looking for the bullet-point experience?

The very thing we as consignment or resale shopkeepers pride ourselves on, the variety we offer,

could loom in the eyes of a short-attention-span, 140-characters is all I want audience as badly as an indigestible chunk of a turgid novel does.

How to create bullet points out of your presentation? That’s what 2- and 4-way face-out racks do best:

Present a quick, easily-understood fashion story.

(Notice how my red paragraphs are bullet points? Doesn’t the emphasis make the remaining 150 words easier to digest?)

Image from Display Warehouse.

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Can you convert a browser to a customer in 4 minutes? No? How about if I give you twice the time?

Posted in economics of resale, Shopkeeping talk, tagged , , on April 15, 2010| 11 Comments »

Girlfriends shopping together stay longer so you can sell them more.

How’d you like to have double the chance of turning a casual browser in your shop into a full-fledged shop regular?

It’s simple. Add (more…)

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Could be your consignment or resale shop’s next Favorite Thing!

Posted in My Favorite Things, Shopkeeping talk, tagged on April 2, 2010| 1 Comment »

Here’s a product which would seem to have many uses in your shop, a Curly Sign Holder. And you know how I feel about motivating signage!

(There’s a Product for that! Note; The accompanying signage is not included 😉 in our Store Signs Product for the Professional Resaler.)

See more of Kate’s Favorite Things.

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