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Posts Tagged ‘small business’

The dollars per square foot are sky-high!

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , on May 14, 2014| 2 Comments »

If your consignment, resale or thrift shop has some closets… you are one lucky shopkeeper!

Turn your closet into (more…)

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You’ll get more than you give away free with purchase!

Posted in 5- Minute Fixes, Really good ideas, Shopkeeping talk, tagged , , , on May 13, 2014| 3 Comments »

A consignment/ resale/ thrift shop sidewalk sign

Tip o’ the hat to Victor who inspired this!

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The single most important thing to have on your web site

Posted in Shopkeeping talk, tagged , , , on May 4, 2014| 4 Comments »

If you are a bricks-&-mortar consignment, resale, or thrift shop, there is one thing you want every visitor to your web site to see first and foremost.

This also applies to any sort of physical location to which you want to attract visitors. Your restaurant? Book store? Dog grooming salon?

The single most important thing on your web site is: (drum roll, please, you’ll be rolling your eyes at this going like Why didn’t that ever occur to me?)

A picture of your store.

Simple, huh? If your site is seen by someone who’s never been to your shop, a photo will tell them what to look for. If the viewer has a vague idea of where your shop might be, a photo can sear its location into her busy brain. And if a site visitor has been to your shop before, the photo will remind them that you’re talking about YourShop and not that OtherShop.

Get your shop's name in the picture!

Bonus points:

* for additional photos of what a motorist might see driving down the road (your center’s pylon signage? the row of shops you’re in? the sign at the intersection?) like:

What shopping center are you in?

* for making sure that if your favorite photo doesn’t clearly show your shop’s name, for adding it to your photo with a photo enhancing app or program. Ditto adding contact info.

* for showing some merchandise and even some customers in your photo. Like:

Populating your sidewalk with people and merchandise

* for adding the same or, ideally, another view of your shop to your Contact Us page to really burn that image into their minds.

Be sure your potential customer knows what your consignment shop looks like!

* for having a “wardrobe” of pix of your shop for the various seasons and selling events that you can switch out every so often. Like:

Holiday decor on a resale shop storefront

* for remembering that your Facebook cover and picture are important places to have these photos as well (see StillGoode’s Facebook page as an example.)

* for maintaining, through it all, a sense of humor!

Auntie Kate's final words on the subject

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What’s the most effective way to advertise your resale shop?

Posted in economics of resale, Shopkeeping talk, tagged , , on April 23, 2014| 6 Comments »

That’s a Burning Question for sure. Ask any consignment, resale or thrift  shopkeeper, and chances are the answer will be

Have you let people know about your accomplishments?

Is a billboard for you? It could be.

Word of mouth and Facebook.

While both of these are valid avenues for getting your shop’s name out there, they are

simply not enough.

Word of mouth is (more…)

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Help your new store manager succeed

Posted in Shopkeeping talk, tagged , , , , on April 5, 2014|

Help your consignment or resale manager succeedDoing some research for a consultation client store, I found these 6 steps in developing a manager that all shops could use:

I would love to have a quarter for every new manager I’ve seen flail and flounder in his/her new job. Since in most cases each was promoted because he/she is a great individual contributor but has little if any management experience, it’s not too surprising when that person takes a while to find his/her footing.

(more…)

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