Posts Tagged ‘small business’
Do you have a problem with “no problem”?
Posted in Shopkeeping talk, tagged customers, small business on August 28, 2010| 8 Comments »
Step 4: Now that your resale shop is freshened up, let’s freshen up the till, shall we?
Posted in Shopkeeping talk, tagged blogging, perceived value, small business on August 26, 2010| 2 Comments »
Here’s the pay off in Freshening up your shop, after you’ve managed Step 1 and Step 2 and Step 3.
Sell it!

Now that you've done all the work of stomping on the grapes, it's time to celebrate with a little bubbly and a whole lot of shoppers!
Once a new manager, new sales team, or new owner feels like there’s some significant upgrading of the consignment, thrift, or resale shop visible and working,
it’s time to sell the shop
… as in sell it to potential customers/ suppliers. This will involve not only advertising and social media outlets (you have been (more…)
Weekend Warrior
Posted in Shopkeeping talk, Weekend Warrior, tagged shop local, small business, word of mouth on July 30, 2010| 3 Comments »
Read past Weekend Warrior posts.
This weekend’s Warrior assignment is to s-t-r-e-t-c-h your thinking about how to draw people into your shop…
.
people who might otherwise never ever enter a store full of used stuff.
Since it’s BTS time (yes it is I don’t care what you say!) here’s an idea to get your little grey cells working. College-student tweet-worthy.
And some Riffs on Recycling I gathered: would these attract previously-unmotivated people into your shop? Or maybe some previously-passed by New Year’s Resolutions might now fill the bill of filling your shop with thrilled new folk?
How could your store, with its unique merchandise, its specific location, and the target audience you would like to attract, draw brand-new faces in your doors?
And then, how will you convert these folks into buyers, fans, friends, and advocates for your business?
Photo from martialsmarts.com
Being cheap where it counts…against you.
Posted in I've been meaning to tell you, Shopkeeping talk, tagged display, perceived value, small business on July 10, 2010| 3 Comments »
Such style this NYC shop has…Tokyo Rebel!… and their overhead expenses I am sure would cause most consignment, resale, thrift shopkeepers to break out into a rash. Just the framed poster (more…)




