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Posts Tagged ‘small business’

Earthy Elegant. An exercise in branding.

Posted in Really good ideas, Shopkeeping talk, tagged , , , , on August 24, 2017| 2 Comments »

What is branding? It’s “a consistent message aimed at consumers’ emotions” and: “There can be no branding without differentiation, which is the ability to persuade consumers that your [shop] differs from the rest,” according to Entrepreneur magazine.

If that sounds good to you, create a visual and verbal message that makes your shop stand out from local resale stores and even from online options. Design an ambiance that persuades shoppers that yours is the best place to shop.

Perhaps you remember the Earthy Elegant (more…)

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Tell ’em WHY they should step in….

Posted in Shopkeeping talk, tagged , , , on August 7, 2017| 2 Comments »

WIIFM.

“What’s In It For Me?” is the question everyone has. We’ve written about this a lot. Here’s an overwiew of the concept.

And a great example of how to put your WIIFM (more…)

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Kudos: Saying Goodbye.

Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged , , , on August 3, 2017|

Kudos to Lina Beth in Ocala FL for saying a nice goodbye to her customers… and for

reinforcing the name of her shop

at the same time with this lovely sign above the shop door. THANK YOU FOR SHOPPING AT LINA BETH

Such a simple way to get your shop name out there while saying goodbye and thanking shoppers. She’s not taking a chance that her fans will have to say to their friends “oh you know, that nice shop down over there, it’s Linda’s or Beth Ann’s or some name like that?”

Notice that the shop reinforces its name in the signage seen as customers leave the shop.

See more brilliant ideas from shops that have received a Kate’s Kudos.

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What Do Your Customers Need to be Buying Now?

Posted in Shopkeeping talk, tagged , , , , , , on July 24, 2017|

The Ohio State Fair is starting this week. So, if your shop is within the geographical circle that’s likely to be planning to go, the main thought in your customers’ minds might be

What am I gonna wear?

Your consignment customers will be needing the perfect outfit for the fair!

and of course

I need it NOW!

Using the unspoken immediate needs or wants of potential shoppers means (more…)

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Grab a Seat on the Resale Bus Tour

Posted in Shopkeeping talk, tagged , , , , on June 29, 2017| 3 Comments »

One of the most fun parts of NARTS Conference is always the Resale Bus Tour, where we descend en masse at willing NARTS member shops, poking into back rooms, eating cupcakes, asking questions and shopping!

Come sit on my shoulder while

(more…)

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