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Posts Tagged ‘small business’

You know those times when someone asks what you do, but you only have a limited time to intrigue them?

Like when you’re on an elevator with that person who holds the possible key to your potential future success?

Making your elevator speech: advice from TGtbT.blogThat’s why a 30-second distillation of “what you do” is called an elevator speech.”

I freely admit I have a hard time (more…)

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Wise words from a legendary retailer to us consignment and resale shopkeepersYou know how I am always telling you to add value, not cut prices? Turns out Mr. Selfridge (more…)

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If you are a savvy shopper, and know pretty well how much what will sell and how much it will sell for, you can do well in the consignment business.

That’s what one blog says. Alas, this type of info is JUST what some folks (more…)

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Time to redesign your consignment or resale shop's web site?

Did you know you can turn a “blog” into a web site with one click of your mouse? Read more.

I came across an easy check list you might use to determine whether it’s time (or past time!) to freshen up your consignment, resale or thrift shop’s web site.

My comments, in italics, are (more…)

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You’ve read about those shops to which I offer Kudos: they’re doing something extraordinarily wonderful. I love sharing these ideas to inspire and you love reading them!

Well, once in a while, I feel the need to share an anti-Kudos situation with you, and so today I present  a screen shot from a shop’s broadcast email. See what you think:

Confusing shoppers is not the best choice for consignment & resale shops, says Auntie Kate

Now, I understand that a shop would request or even require the shopper to “mention this post”. That helps with ascertaining results. I can even occasionally live with (reluctantly, but I’m fighting an uphill battle here) requiring shoppers to do their own math. (But please, don’t make it a habit.)

But seriously, making it so complicated that you have to include “See employees for more detailed info” ?

Really? I need to have a detailed discussion with every individual piece of merchandise I consider buying, just to find out how much it is? I’d be waiting in line to talk to that employee rather than finding yummy things to buy.

Not my idea of a fun way to shop. Would it be yours? So why would you make it an ordeal to patronize your shop?

See more Markdown Madness examples.

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