Posted in Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged daily operations, resale shopkeeping, starting a consignment shop on November 4, 2016| 7 Comments »
Let’s go to the mailbox! EM asked an interesting question recently:
Answer: That depends. (Don’t you love answers like that?) On three things:
1. The actual square footage of the selling space of your shop. Up to 750 square feet, usually, can be adequately staffed, at least in the beginning, with a single person. That’s the size of my first shop, and just one person was usually plenty.
2. The arrangement of the space. That 750-sqare-foot (more…)
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged merchandising, resale shopkeeping, starting a consignment shop, success on November 3, 2016|
Some shops do the slip-slide-into-season shuffle: as one season and its merchandise wane, the new season steps up and muscles its way onto the shelves and racks. That’s kinda the way we all shop, so it works.
Some shops have a lovely preview evening event every season wherethey present, for the first time, the beginnings of their new season. This can grow to be a coveted invitation sent out to a select group of customers.
Still others rely on the time-tested temptation trick: Just like Eve wasn’t supposed to eat from that apple tree, the shop has a sheet-shrouded rack of goodies, labeled DO NOT TOUCH! NEW SEASON GOODS COMING [date] to ratchet up the excitement for the upcoming season. That’s fun too.
But best by far, for shops whose branding fits into this mode, and who can fit a sale of this sort into their location, is this season-opener event from Mama Goose
Although I’ve never had the pleasure of meeting Kelly Moreland in real life, she’s a fount of marketing messaging. Take some time and browse through her web presence, even if this specific idea is not something for your business.
And notice an additional kudo (kudick? What’s the singular of kudos?): Their FAQ on this blog post has ALL the info a shopper would need… which, coincidentally, is all the info you need to pattern your event on this proven shopper- and profit-pleaser at Mama Goose!
Posted in Shopkeeping talk, tagged advertising, blogging, Facebook, merchandising, resale shopkeeping, starting a consignment shop, Twitter, web on November 1, 2016|
Is your shop hip to all the goings-on in your community? The concerts, block parties, theater performances, festivals? Maintaining a calendar of such events is a great way to get folks visiting your web site, seeing your branding, feeling connected to your business. And a fun way to get them SHOPPING is called (more…)
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, christmas, holidays, resale shopkeeping, small business, starting a consignment shop, web on October 11, 2016|
Yesterday, we talked about shopping local as a possibility for (more…)
Posted in economics of resale, Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged advertising, consignment, customers, profit, resale shopkeeping, starting a consignment shop on October 6, 2016|
Recently, a shopkeeper got the queasies. (She didn’t read one of my recent blog posts, did she?) She asked:
My agreement says things not picked up at the end of the period are mine. But what if someone sees their stuff in my bag sale? Is it okay for me to sell these things?
Other shopkeepers were quick to tell her yes, it was indeed fine to sell out-of-dates (ODs). But she remained unconvinced. This is what Auntie Kate would have said (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 