Maybe you use Gmail. 
Maybe Google’s changed the way you view your incoming mail, maybe they haven’t yet (but they will, so read on.) Here’s (more…)
Posts Tagged ‘web’
Changes in Google mail: why you should care, even if you don’t use Gmail
Posted in economics of resale, Shopkeeping talk, tagged advertising, blogging, email, web on August 3, 2013| 7 Comments »
Maybe you use Gmail.
Ever felt like this? Me too.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged blogging, web on August 1, 2013|
Is your broadcast newsletter doing its job?
Posted in Shopkeeping talk, tagged email, resale shopkeeping, web on July 22, 2013|
Do you use your email newsletter to its fullest?
It’s a great marketing tool, but often neglected or misused. Here are (more…)
People WANT to be helpful. Give them the opportunity.
Posted in 5- Minute Fixes, economics of resale, Shopkeeping talk, tagged advertising, customers, web on July 12, 2013| 1 Comment »
Social media… especially in the resale industry… is all about sharing and communicating and being heard.
Here’s what one consignment shop did to give their followers an opportunity to be heard.
84 comments on a mid-April blog post… 84 more customers who felt more closely connected with the shop… at a cost of $100 worth of gift cards. Not to mention, I’m guessing at least a few of those 84, and even more of the Silent Majority, read through the comments several times out of curiosity and interest.
And the shop could now use these comments to make up a customer benefit brochure, a What Our Customers Do to Help the Environment, to hand out as a sales premium in the slower months, and of course to provide context for the main point of the handout which would be, of course,
ReSell/ RePlace, ReJoice!
the battle cry of our consumer-oriented marketing at HowToConsign.org! Pretty great use of their blog, don’t you think?
What opinion could you ask for, now or in the near future, that would enable your followers to interact with you?
Why would a shopkeeper care about a consumer blog?
Posted in economics of resale, Shopkeeping talk, tagged HowToConsign.com, resale shopkeeping, web on July 10, 2013|
There’s a resale, thrift, consignment blog out there that you might wish to follow, even though I am sure you know 99% of the things on the blog.
Why? Because your (more…)
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