Posted in Shopkeeping talk, tagged consignors, customers, email, resale shopkeeping, web on April 28, 2013| 8 Comments »
Yup, 43% of email is now opened on a mobile device. That’s the message from my broadcast email provider, Constant Contact.
Here’s what they recommend:
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1. Be concise
Screen real estate is (more…)
Posted in 5- Minute Fixes, Shopkeeping talk, tagged resale shopkeeping, web on April 21, 2013|
Resalers can raise eco-awareness
As tomorrow’s Earth Day, some thoughts about running your green resale business to be ever greener
and from AuntieKate, a quiz called How many Earths does it take?
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, resale shopkeeping, small business, web on April 5, 2013| 5 Comments »
A resale shopkeeper posted something on a private Facebook page that I thought intriguing. So I wanted to “find her [business page] on Facebook.” Guess what? It took me 5 tries to actually find her shop on Facebook… because FB’s search tool is not the world’s most stunning example of utility.
Sure, you can SAY and PUBLISH “Find us on Facebook” all you want… but will they? Unless you make it easy, most Internet users won’t. Maybe they don’t know (more…)
Posted in Kudos: Ideas to inspire!, Not-for-Profit Resale, Shopkeeping talk, tagged advertising, consignment, web on March 28, 2013| 3 Comments »
Every consignment, resale, and thrift shop in the country seems to value their fans of their Facebook business page highly. They rejoice that, with little effort and seldom an expense, they can reach so many people so often.
There’s a universe of information out there about how to get full value out of all those fans you’ve collected, but here’s the simplest and most effective way:
Give them a reason to actually look for and remember your FB posts, in a way that will directly lead to sales in your shop. Here’s a good example, (more…)
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, merchandising, web on March 18, 2013| 2 Comments »
Remember last fall, when some of the more marketing-minded consignment, resale, and thrift shops got together a “look”… or, in one case, THREE! looks… for under $50 and (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 