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Posts Tagged ‘web’

Do you LOOK for questions to answer?

Posted in 5- Minute Fixes, economics of resale, Shopkeeping talk, tagged , , on January 5, 2013| 8 Comments »

Do you look for

questions to answer,

potential consignors to motivate,

future markets to develop for your consignment, resale or thrift shop?

One way is to be sure that (more…)

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A picture’s worth a thousand status updates? No.

Posted in Shopkeeping talk, tagged , , on December 20, 2012|

Consignment, resale, thrift shops using Facebook albumsThere’s nothing more annoying than getting 4 or 6 or even (yes I counted!) 15 status updates in a row from the same person/business on Facebook. No matter how much you adore Cousin Tilly’s kids, or Resale Rosie’s pictures of incoming consignment goodies, their filling your news feed with uploaded pictures, one by one, can be excruciating.

Kinda like the slide show of their trip to Greece your neighbors (more…)

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Report from the Front: Christmas Shopping

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , on December 15, 2012|

Santa's a Saver!Oh, heck, Every year, I swear I’ll be DONE with Christmas shopping by now. After all, Christmas occurs like clockwork every December 25. So why would I subject myself to venturing into stores at this time of year?

Why, to report (more…)

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Shopping resale online… infinite variations

Posted in economics of resale, Shopkeeping talk, tagged , , on December 14, 2012| 2 Comments »

Consignment selling onlineA nice summary article from The New York Times about shopping consignment/ resale online.

How can you use these companies’ high-flying concepts

to improve the shopping and supplying aspects of your shop, or to make the online shopping you have on your web site more productive? After all, these folks have big money and marketing brains behind them, and we can do some electronic brain picking right from the comfort of our homes/ shops/ couches.

Take a look. Update: The NYT now limits access to their past articles unless you pay for (caution, pun approaching) … second-hand news. We’d love to hear what you take away from your study of these companies. Take a minute to share in the comments below!

Save

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Before & After: Sure-fire WOM

Posted in Shopkeeping talk, tagged , , , , on December 9, 2012| 3 Comments »

Forlorn into For sure!Everyone loves Before-&-After photos, right? They love them SO much, they forward and share and retweet this category more than any other (well, besides embarrassing photos of celebs.) Fat to skinny. Plain to beautiful. Shabby to chic.

You name it, they love it. Their eyes dart back and forth and they think “I can do that!”

Before-&-Afters awake the dreamer in all of us.

So why not try a before and after series on your consignment shop site, blog, or even Facebook?

What, you say? We don’t fix stuff?

The heck you don’t.

Didn’t you, just today, turn a laundry basket of out-grown toddler clothes into a rack full of irresistible outfits? Or make a neutral couch (boredom city) into a showpiece in a vignette by selecting side tables, throw pillows, lamps that enhanced it? Or help a clothes maven clear her closet and (might as make the B-&-A double-barreled!) fill her purse?

So why not talk about it? Snap some Before-&-After shots? It’s

fun to do,

fun to read about,

and makes your fans feel like they’re a true part of your shop.

Photo from Apartment Therapy.

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