Just found a web site merchant to admire. Not because of their products (although I covet quite a few of them) but because of their voice.
What’s “voice”? It’s a literary thing:
“the quality that makes his or her writing unique, and which conveys the author’s attitude, personality, and character”
and man, this merchant has voice to spare! It’s ban.do. Read their about page. And their Facebook and their blog and tweets…for the VOICE.
Don’t you love them? Just feel you could be besties?
For example, if you click on one of their items and it’s sold, they don’t say “sold” they say
Sorry, somebody beat you to this one!
And here’s a quick selection of their Facebook posts, each (well almost each) written to make you want to click through to see what’s up:
Just for fun:
thumbs up if you think rainbow sprinkles make everything taste better!
we can’t stop debating who was the best dressed at the emmys last night. what do you guys think?
To sell stuff… their FB post always leads to specific product info on their web site or blog:
getting into a little bit of trouble has never looked so glamorous.
we hate to pick favorites, but we did it anyways. (leading to their % Faves, something they do on a regular schedule.)
whoever said anything about having to wearing boring colors during the fall?
and for their clearance sale: out with the old, in with the new.
And how about these? Wouldn’t you simply have to click through to their message?
we’re hiring, you want in on all the fun?
as you well know: a good secret is hard to keep. well, this secret is out!
Ready for some “voice” lessons? Cruise around their various web presences.
Are there voices YOU hear? Add in the comments, other sites/ blogs that you think do a really good job.
Auntie Kate The Resale Expert 