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Posts Tagged ‘web’

Bury the stinkers.

Posted in Shopkeeping talk, tagged , , on May 15, 2010| 6 Comments »

Bad review on your consignment shop? Bury it!

Peer reviews, social media, whatever you want to call it…if you want your business to gain customers from the web, you need to manage not only what you say about your business (watch those Facebook entries!) but even more, (more…)

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Where are all the pictures?

Posted in Shopkeeping talk, tagged , on May 3, 2010| 1 Comment »

Make your consignment or resale shop site more profitableThe Internet, I think we can all agree, is a visual medium. You click your mouse and WOW, look at all the pretty pictures!

Showing is (more…)

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Making it real…on tape

Posted in economics of resale, Shopkeeping talk, tagged , , , on April 12, 2010| 4 Comments »

Do you ever have the feeling that your suppliers need a better way than just words to learn how to consign or sell items to you? That you would like to communicate in a more personable manner?

This shopkeeper has! She’s created a whole series of 1+ minute videos designed to pre-educate her future customers. Take a look…

Click the YouTube logo in the lower right of the screen to see all of Kathy’s videos on her YouTube channel.

What could YOU do like this that would help make your consignment, resale, or donations-only shop better? Bet you have someone…in your family, circle of friends, or customers…who’d enjoy helping you with this! And it’s practically free.

I’ve even seen all-video blogs, a great way to communicate even if you don’t like to write.

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Spring into Spring with a Facebook album.

Posted in I've been meaning to tell you, Shopkeeping talk, tagged , , , on April 4, 2010| 5 Comments »

Bras for a Cause: Click to visit

Eaten the ears off your chocolate bunny? Ready to think about work? Even if you wait until tomorrow to do this, here’s

another way to use Facebook to delight the clients of your consignment or resale shop.

Make a captioned photo album on your Facebook Page that tells a story, start to finish (see an example on mine.) Yours could be about:

  • A day in the life of MyShop (take a photo every 15 minutes or so from the same spot for a mock stop-action collection, then choose the best for your album)
  • The 250-piece consignment (coming in, examining, tagging, putting in stock…with lots of customers hovering of course!)
  • Any project around the shop: repainting, papering the dressing rooms, rearranging a room setting…even re-doing the front window display
  • A select group of customers (chosen for the target markets you appeal to) trying on the new season’s clothes and vamping all around the shop

Don’t forget the captions…and make ’em fun and motivating for all your fans. Remember, you’re telling a story with a beginning, middle and end.

Remember: don’t put every single photo you take in your album, just the BEST. Get your shop name in as many of the photos as you can, in one way or another. Focus! Frame and/or crop for the best look!

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Hashtags, Twitter, & NARTS Conference

Posted in Shopkeeping talk, tagged , , , on April 3, 2010| 2 Comments »

buy the shirt, click for linkThinking that both attendees of NARTS Conference 2010 in Palm Beach FL and those who cannot attend this year would like to Tweet about all the events, let’s start a hashtag we can (more…)

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