Do you have avid fans of your shop who are bloggers?
Yoo-hoo, any of you BLOG?
You may, without even knowing it. Have you tried asking recently?
Then asking them to blog about your shop? Even going so far as to having (more…)
Posts Tagged ‘word of mouth’
Is she a secret blogger…or him over there…or that other one?
Posted in economics of resale, Shopkeeping talk, tagged advertising, blogging, web, word of mouth on September 28, 2010| 3 Comments »
Step 3 in Freshening up your Resale, Thrift, Consignment Shop: Liven It Up
Posted in Shopkeeping talk, tagged promotions, resale shopkeeping, word of mouth on August 25, 2010| 2 Comments »
Here’s the fun part of Freshening up your shop, after you’ve managed Step 1 and Step 2.
You’ve cleaned up and spruced up so the shop looks, and operates, the way you have in mind. Now, you just have to give people a reason to visit, to enjoy, to talk about your shop and to motivate others to come see. You have to
Liven it up:
Some inexpensive, easy-to-do ideas for getting some excitement going and some new attention focusing on the shop:
- What can they win?
- One of the most effective suggestions I ever had on my blog: dozens of shops used it to great results.
- Banners: How Molly uses them. And videos: How another shopkeeper does it.
- Do you use Facebook to the max?
It truly is not enough to simply be clean and attractive. To get the most traffic in your shop shopping and buying, you need to constantly promote it. Whether that’s advertising, social media, events or a combination of all of them (which is what I recommend!), it’s a major part of your job. Not just something to dream about, but something to carefully plan and execute and examine. You don’t think that word-of-mouth just happens, do you? Give them something to talk about. Liven it up!
Oh, there’s SO many ways to make your shop a true destination! Here’s Resale’s BEST Promos with 229 special ideas PLUS how to build the value of your promotion for weeks later!
How do YOU liven up your shops? 
Here’s Step 4: Freshening up the TILL.
You are more special than you think.
Posted in Shopkeeping talk, tagged advertising, perceived value, word of mouth on August 9, 2010| 1 Comment »
How do buyers and sellers, cleaner-outers and accumulators, choose a resale shop to deal with? And what makes them decide to continue consigning at your shop, donating to your thrift store, buying and selling in your resale shop?
They choose the shop which seems to be (more…)
Weekend Warrior
Posted in Shopkeeping talk, Weekend Warrior, tagged shop local, small business, word of mouth on July 30, 2010| 3 Comments »
Read past Weekend Warrior posts.
This weekend’s Warrior assignment is to s-t-r-e-t-c-h your thinking about how to draw people into your shop…
.
people who might otherwise never ever enter a store full of used stuff.
Since it’s BTS time (yes it is I don’t care what you say!) here’s an idea to get your little grey cells working. College-student tweet-worthy.
And some Riffs on Recycling I gathered: would these attract previously-unmotivated people into your shop? Or maybe some previously-passed by New Year’s Resolutions might now fill the bill of filling your shop with thrilled new folk?
How could your store, with its unique merchandise, its specific location, and the target audience you would like to attract, draw brand-new faces in your doors?
And then, how will you convert these folks into buyers, fans, friends, and advocates for your business?
Photo from martialsmarts.com
Oh my, what a stunning consignment shop! A rare resale shop! A thrilling thrift!
Posted in economics of resale, Shopkeeping talk, tagged Twitter, web, word of mouth on May 29, 2010| 4 Comments »
Okay. We’ve spent some time recently
burying the stinkers,
those nasty, totally-inaccurate (or so we like to think!) and biased negative reviews of our shops by asking our fans, friends, and best customers to put their reviews up on all those sites Auntie Kate talked about.
And we’re working on
enhancing those free-listing sites with photos, info, and more good reviews from those who love our shops, as Auntie Kate mentioned a few weeks ago.
Fantastic! We’re nearing the home stretch now. Next task: get some good, glowing, wonderful reviews of your shop on its Facebook page. Wouldn’t it be wonderful if people could read what others think about your shop? Of course it would.
After all, that’s social marketing. And social networking.
The Blog of
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
-
Join 2,063 other subscribers
Let’s be Social
Meet Kate
What Kate said about:
When Kate said it:
Read more about:
accepting accessories advertising blogging buy-outright christmas competition consignment consignors customers daily operations display email employees Facebook Halloween holidays home decor HowToConsign.com learn a lot markdowns merchandising NARTS Conference perceived value Products for the Professional Resaler profit promotions resale shopkeeping sea of sameness selling shop local small business social networking starting a consignment shop success thought for the day Thrift Twitter web word of mouthMost Popular Posts
Auntie Kate The Resale Expert 