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Posts Tagged ‘word of mouth’

What’s guerilla marketing? According to the dictionary it’s

innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.

Sounds like it’s just up the alley for our consignment and resale shops, right? Like these twosigns, stapled to electric poles, for a small gift shop.

Have you seen this shop?

A play on lost pet flyers, right down to the yellow copy paper… and the tear-off strips with the shop’s address!

160511 love me sign 2

Rambling, stream-of-conscious passage here, discussing all the wares the shop had that could help improve the reader’s life… a similar message could work as well, for a blog post or reading matter in the local coffee shop!

Alas, the shop closed in 2012. But the ideas will never die! Read the author’s blog post.

Never encountered the Guerilla Marketing books? Although the originals were written pre-social media, they are still treasure chests of low-cost, quirky, high-word-of-mouth ideas. I highly recommend them to consignment, thrift and resale shops who want to keep their heads above the waters of the Sea of Sameness.

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Making the shopping experience an experience in resale and consignment shopsWhile reading the paper about a local shopping district that’s being revitalized, I came across this quote from Samantha David of WS Development:

At the end of the day, people don’t need to go shopping anymore. You go shopping if you want to. If you need to buy a new sofa or a pair of sneakers, you can do it online from your sofa in your house.

The important part of that quote?

You go shopping if you want to.

Ms. David goes on to add:

The burden is much

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If you watch any sort of home show or read fashion or decorating blogs or follow designers on Facebook, you might hear the phrase “pop of color” over and over.

What’s the “pop”?

It’s the unexpected,

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I had a lovely lunch recently with two consignment-shop partners. (Crab cakes yum!) We were talking about how November, December, and January, resalers of all sorts don’t seem to get the customer lovin’ they deserve.

Here’s (approximately) how the convo went:

“They just forget us starting in November.”

“They’re out Christmas shopping and no matter (more…)

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Deja Vuesday

where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.

What’s the one thing your small, local, financially-challenged business can do better than

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Yes, you want your shop to look festive all the holiday season long. No, you don’t have much time, money, or space.

Well, here’s some inspiration you (with, maybe, a little help from friends & family!) can do in one hour, and (more…)

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I’m on a kick right now about using current news trends to let folks know about your shop. Take a gander at this ad campaign:

boycott black Thursday

Notice that this mega-chain is merely saying something which your shop probably can as well: closed on Thanksgiving, opening at X time Thanksgiving Friday. But they have aligned themselves with current news (about REI being closed on Black Friday) and used that trend to their advantage.

The emotion this announcement means to evoke? Gee, they’re really family-oriented. I think that’s great and I should shop DSW

Note also that this message is “signed” by their  CEO. Do you sign your announcements by your title?

Good swipe file material for your consignment or resale shop’s swipe file. Go visit Boycott Black Thursday on (what else) Facebook. Gather some ideas!

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