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Posts Tagged ‘word of mouth’

Cheapest advertising ever.

Posted in Really good ideas, Shopkeeping talk, tagged , , , , on September 1, 2013| 3 Comments »

I’m like any other customers of yours. I often can’t remember the name of a shop that I want to recommend to a friend. Which means all the good will built up during my visit gets lost before it becomes profit-building word of mouth.

Make sure that never happens in your consignment or resale shop. Ideally, you’ll have chatted with everyone who comes in and be able to comfortably offer your card, “here, take our card to remember us by. See you again soon!”

Yes, business cards work well. But what else can you add?

If you sell (more…)

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Inspiration in desk piles.

Posted in Really good ideas, Shopkeeping talk, tagged , , , , , , on September 1, 2013|

I’ve been spending the holiday weekend going through and actually DOING SOMETHING ABOUT all the notes and catalog pages and so on on my desk. (Yeh, I know, I’m a bundle of laughs and a real party animal, aren’t I?)

In amongst the October 2012 notes and the Christmas craft ideas yanked from a 1996 magazine (none of which I have felt moved in the past 17 years to do) were a couple of gems. Here’s one.

A customer of a consignment or resale or thrift shop wrote (somewhere, who knows? I take lousy notes)

How many times have we come out of [Shop Name] doing the happy dance!?!

Doin' the Happy Dance in front of my Favorite Consignment Shop!Would this not be a terrific photo op for YOUR shop? Seize the opportunity, when you have an excited and happy customer in front of you, to get her to pose, in front of your shop, with her purchase on/ in a bag/ on a hanger/ on the mover’s dolly, while dancing/ jumping/ cartwheeling in joy?

Hopefully, your shop name’s in the picture too, but if not, just add it with Picmonkey or Ribbet or whatever.

Think how many ways you can use this:

  • As a Facebook entry
  • In a Facebook Album: Our happy customers!
  • Twitter, Instagram, Google Plus, all those sites
  • As a photo in your entry or on your shop’s community bulletin board
  • On your blog (as a category!)
  • On your web site
  • In a slide show for your web site, a commercial* for your shop
  • As a print ad
  • As an uploaded photo on your Yelp etc reviews

Heck, you could even invite the year’s Happy Shoppers to a brunch event in your shop one Sunday to thank them! Talk about word of mouth!

 
* Ask a photographer friend about model releases.

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Do your staffers “share”?

Posted in economics of resale, Shopkeeping talk, tagged , , , on August 28, 2013| 3 Comments »

Here's how to share

I’ve shared this with you before… share it with your employees and volunteers.

If your consignment, resale or thrift shop uses Facebook to gain attention for the business, do your staffers share these posts with their FB friends?

Why not?

Of course, you can’t “make” them intermingle their professional life with their personal life… and no doubt there are staffers in some shops whose Facebook “personality” would fry your brains…

but if you expect them to recommend your shop to their friends and to speak well of the place they work, wouldn’t you expect them to boost the business once in a while on their social media?

Why not suggest it, next time you’re doling out those bonuses for beating the sales figures you’ve set as a goal for the day, week, month?

“Gosh, look at what we’ve profited from increased business this week. Bet it was those shares you guys gave the shop on your Facebook pages… well-done!

Or, of course, the alternative. “Gee, we didn’t make our projections last month. I’m just wondering if we’ve all been sharing the social media about the shop that [I / we/ Sam over there] works so hard on… what do you think? A “share” here and there? Could that be your social media motto to keep your job rewarding?”

BTW, click through on the graphic above to louisem.com. I think you’ll find her entire blog most helpful, if you’re spending a lot of time making social media pay off in your shop.

So what do you think? Is asking those who work with you to help promote the shop online, just as you expect them to speak well and often about the shop in real life, a reasonable thing for a boss to do? Or are there reasons you don’t want to ask this of them? Comment below, if you have an opinion you’d like to… well…

share.

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Let THEM dress YOU.

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , , on August 11, 2013|

Promo ideas are everywhere!

Isn’t this a fun get-involved social media idea?

Turn the tables on your clients by asking them to help YOU choose an outfit. You could post any event such as your family reunion, a staffer’s cousin’s wedding, your kids’ first day at school… even a first-dinner-you-make-the-in-laws tabletop! Get folks to vote, ask them to ask their friends which of the 3 choices they’d go with. And don’t forget to watermark the photos, so your shop name, contact info gets “shared” around!

To keep the conversation going, I’d post 3 wildly-different, highly eye-catching, imaginatively accessorized outfits. You WANT them to react strongly to the choices, that’s what makes it worth sharing! So when making your selection,

think DISPLAY not humdrum!

Nothing says you’ll actually HAVE to wear the leopard outfit to your son’s graduation from West Point, no matter the 692 people who liked it the best.

Thanks for the idea, Arc’s Personal Shopper person!

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Christmas in July: Plan now to profit later

Posted in economics of resale, Shopkeeping talk, tagged , , , on July 24, 2013|

Cotton balls strung for a consignment, resale, thrift window display

You could even create your holiday window display now, while you still have some free time in your shop.

Before your consignment, resale or thrift shop gets snowed under with the fall incoming and outgoing, take a few days to prep your shop’s plans for the holiday season.

It could be as simple as getting (more…)

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