Wish you had a video or two to introduce potential shoppers to your business? I’ve found a simple but sleek example.
Update 6-1-15 : The video’s no longer viewable, so you’ll have to see it in your mind’s eye… the points below are still pertinent! –Kate This short video is from a fashion blog, and is a good example of a video you could easily create for your shop.
Opening sequence shows not only the neighborhood, but also the shop front. This is vital if you’re introducing new folks to your consignment, resale or thrift shop: give them a visual to remember as they’re trying to find you.
Give-and-take. The blogger interviewing the shop manager is a good way to get a lot of info across in a lively manner. Conversation is inherently more interesting than a lecture. Even if you have to interview your mother, include some repartee!
There are other people! Nothing makes photos or videos of public spaces like your shop look weirder than NO CUSTOMERS. Always makes me think a neutron bomb’s wiped out the populace.
Use of stills within the video allows for labeling the pieces of the sample outfits and showing some motivating pricing.
No relying on the in-camera mic… lapel mics make your video so much more professional. Having that echo-y, far-off sound in your business video not only looks amateur, it makes it hard to hear what you’re saying.
Auntie Kate The Resale Expert 
Not a bad video. When you do your own don’t forget to include a watermark. Your website URL and tel. no. should be at the bottom during the entire video. At the end include your complete information (shop name, address, tel no., URL, FB page, etc.) and let it run for 15 -20 seconds. This run at the end really helps if you put your video on YouTube because it delays YouTube’s pop-up of related videos at the end which may include competitor’s videos!
Here’s a good tip for my fellow shop owners…
Do a video answering the four most common questions you get asked every day and then ADD the four questions consignors and customers SHOULD be asking! We just did a video like this and the feedback was great (sorry, can’t share for competitive reasons).
Thanks for posting this video!
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Thanks for the tips Georgia! Especially the 15-20 second ending… I see how well that could work!
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