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Archive for August, 2016

Kudos: Facebook Cover Photos

Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged , on August 31, 2016| 2 Comments »

Facebook cover photos can immediately “place” your shop in viewers’ minds if they’ve already visited or even just noticed your shop in real life.

Or they can set the mood for what the shop might be like.

Kudos to two consignment shops and their Facebook cover photos. First, Sei Bella‘s dramatic photo of their store front in the dusk… which makes the shop look like a warm beacon in the night.

Bonus points for their having added the shop’s address to the photo as though it was part of the backlit sign!

kudos fb cover photo sei bella

And kudos on the other shore of the continent, to Chic to Chic.

Good consignment shop Facebook cover, says AuntieKate.wordpress.com

With the owner in her leather jacket, the pup, and the two staffers in soft pastel clothing, plus the motorcycles in front of their traditional pretty storefront, this photo makes a statement about how chic Chic to Chic actually is!

And just to balance out the two wonderful examples, an OOPS Facebook cover photo. I trust you can see the takeaway a casual observer would receive from this otherwise nice photo!

oops fb timeline photo

Take a fresh look at your resale, consignment, or thrift shop’s Facebook cover. Could it be improved on?

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Need a price-based promotion without losing profits?

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , on August 29, 2016|

Okay, it’s true. Your customers are loathe to buy unless they feel they’re getting a deal.

Consumers have been trained into the wait-for-a-discount mode by years of retailers doing nothing, marketing-wise, to increase value, simply relying on price cuts to motivate the opening of wallets. They have even “fooled” the public by overpricing in order to be able to “cut” prices.

So how can you give (more…)

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You Can Learn a Lot by Looking: Window Decal

Posted in Really good ideas, Shopkeeping talk, tagged , , , , on August 24, 2016|

You know how I’m always nagging you to make sure that pedestrians know whose window they’re looking at? If you’ve dithered over (more…)

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Snap a snappy shot or two!

Posted in Really good ideas, Shopkeeping talk, tagged , , , , , on August 22, 2016| 2 Comments »

Unused props in your back room can help your social media

Take advantage of your camera to build your social media. Click, to see all the tips TGtbT.com has to make your business be all you dream it can be.

Building a collection of your own photos is a great thing to do. Here’s one Julie snapped, when she bought a truck load of mannequins.

After all, we all have cameras in our pockets (or at least at the counter!) these days.

Imagine how

(more…)

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Happy Birthday Coco!

Posted in Shopkeeping talk, tagged , on August 19, 2016|

Happy birthday today, August 19, to Coco Chanel. Still a fashion icon 130+ years after her birth and 45 years after her death.

If you open up your closet right now, there’s probably at least one item in there that pays tribute to Coco Chanel’s classic vision. -biography.com

Chanel in Chanel.A short list of things that are a part of our fashion world now, introduced and/or popularized by Coco Chanel:

Knit jersey material as suitable for womenswear. “I make fashion women can (more…)

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