Posted in 5- Minute Fixes, Shopkeeping talk, tagged customers, promotions, resale shopkeeping, web on August 29, 2016|
Consumers have been trained into the wait-for-a-discount mode by years of retailers doing nothing, marketing-wise, to increase value, simply relying on price cuts to motivate the opening of wallets. They have even “fooled” the public by overpricing in order to be able to “cut” prices.
So how can you give (more…)
Posted in 5- Minute Fixes, Not-for-Profit Resale, Really good ideas, Shopkeeping talk, tagged advertising, Facebook, mailing list, promotions, resale shopkeeping, small business on August 15, 2016|
One of my favorite bumper stickers is “If you can read this, thank a teacher.” So true! And most of us don’t get the opportunity to thank teachers nearly enough.
Well, enough of that. Here’s a quick, easy, and heart-warming way to extend a helping hand to all those hard-working folks, and to show them that shopping resale adds up!
For hundreds more promotional ideas and tips especially for the resale industry, click the pic.
Creating a graphic like this (I used picmonkey.com), to use on your web site, blog, social media channels, and to print as in-store signs, posters, and window messages, takes only a few minutes. (Naturally, you’ll add your shop logo and info to your creation.)
Add in some time to go buy a gift certificate to your local school supply shop (who might even give you a sizable discount in exchange for a sponsorship!) , and you have an almost-instant news-worthy event.
For more tips and specific ways to make your promotion continue to earn your business fame and fortune beyond the event, read your copy of Resale’s BEST Promotions from the Too Good to be Threw Products for the Professional Resaler.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged profit, resale shopkeeping, success, web on July 20, 2016|
Do you resent the time Facebook gobbles up out of your life? You go to Facebook just to do specific things (post, check messages, participate in a group) and all of a sudden, it’s a half-hour (or an hour!) later and your life has not been enriched in any way?
Kill the newsfeed. Yup, there’s an app for that (actually, it’s a Chrome browser extension), and that’s what it’s called. Here’s what they say about themselves:
Saves you time by getting rid of Facebook news feed.
Kills the news feed and replaces it with a message reminding you not to get distracted. That’s it. You can still check your messages and notifications, post status updates, and do everything you could do before. You just won’t get distracting news feed posts anymore.
No more wasting time on Facebook. No more getting distracted when you log on to send a message. It’s that simple.
And yes, if you miss peering in on others’ lives, you can turn it off. You do need to use the Chrome browser for this to work. But that might be a small price to pay for getting all that wasted time back.
Thanks to Donna Moritz of Socially Sorted for this head’s-up.
UPDATE: Read this article too.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged resale shopkeeping, selling, small business on July 15, 2016| 4 Comments »
Okay, the cash register ain’t ringing (do cash drawers even ding anymore?) and it’s been hours since your front door even opened. Do you get on the Internet and (more…)
Posted in 5- Minute Fixes, Kudos: Ideas to inspire!, Shopkeeping talk, tagged Facebook, resale shopkeeping, small business, starting a consignment shop, web on June 13, 2016| 1 Comment »
(Apologies to email subscribers. This post went out before I finished it! Here’s “the rest of the story.”)
While it’s all well and good to have lots and lots of “likes” on your Facebook business page,
I’ve talked before about reminding your followers often (once a week? once a month?) to choose to get notifications, but The White Elephant adds another way to get the point across. They’re pinned a message to the top of their timeline page.
Pinning like this is great, but it doesn’t substitute for reminding followers over and over again. That’s because your current followers seldom actually end up on your main page. I think I read a statistic that less than 40% of visits to your page actually see your cover photo and pinned post…
Do you use “notifications” when you go onto Facebook? If not, this is what it looks like:
Visit The White Elephant on Facebook. And while you’re thinking of it, choose “get notifications” on Too Good to be Threw’s Facebook, too. Note: if you already “like” a business page, you’ll get a slightly different popup box when you run your mouse across the word “liked”… choose all notifications, or the pencil icon to edit which types of posts you want to be notified of.
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 