To “bite the bullet” is to endure a painful or otherwise unpleasant situation that is seen as unavoidable, or to accept something difficult and try to live with it. Another definition: Accept the inevitable impending hardship and endure the resulting pain with fortitude.
I heard (that is, read on social media, which is kinda the same thing) a consignment or resale shopkeeper say she’d bitten the bullet, referring to making a business plan. Really? Enduring the resulting pain with fortitude? How’s about
looking forward to a better, easier, more pleasant way
to run her business?
Another resale shop owner emailed me saying she’d “finally bit the bullet” and anted up the less than $1/week to have her shop listed with her peers on HowToConsign.com’s Resale Directory and Zoomable Map. Really, enduring a painful situation seen as unavoidable? I’m glad I’m “unavoidable” but if joining the resale community for less than two bits a day is painful, she must not have been paying attention to the 15 years or so that I’ve been using the Internet to spread the word about how to have a successful shop. Yikes.
Come on girls, let’s buck up! Doing what’s good for your business, so that you can do what’s good for yourself, your family, your finances and your community, should be
imbibing the champagne
(or nonalcoholic beverage of your choice.) After all, you deserve a toast for furthering the future of your shop…
Auntie Kate The Resale Expert 
