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Archive for the ‘Really good ideas’ Category

Have you ever craved unique point-of-purchase items in your consignment or resale shop?

Things that will make your shop a destination not only for the eco-savvy, but for the folks who like having something made by people, something that didn’t come from the Big Boxes or wasn’t “Made in China”?

Ever longed to be able to attend the gift shows to find something that will build traffic in your shop, give you word-of-mouth, and generate profits? But can’t find the time or money to get to these shows?

Etsy shop, Macy's Herald Square.Well of course you have. But finding a wholesale source for, let’s say, ombre boho necklaces or peacock feather earrings or dragonfly stained glass suncatchers isn’t easy.

But it could be. Have you explored Etsy’s wholesale marketplace? It’s a way for retailers (that’s you!) to connect with Etsy sellers who can offer their goods at a wholesale price. Here’s a taste (notice Etsy uses Pinterest for this; something I’ve been suggesting YOU do!) of what’s trending this spring and summer.

Why, you can even ask Etsy merchants if they will create custom items for your shop!

Interesting fact: Macy’s flagship store even has an Etsy department. Something for you to explore for your consignment or resale shop? I think so. Let us know, in the comments, if this is working for you.

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Instagram prop for your consignment shop! This is my friend Bill. He’s standing outside the Historical Society of Sarasota County‘s 1902 church, and the promoters of a visitor attraction, Tour de SRQ, have offered him and his buddies the loan of an Instagram-reminiscent photo frame.

Win win! Bill gets something to post on his social media graphic and Tour de SRQ gets promotion via his friends’ “shares” as well as a web-site-worthy snap for their own PR.

Might be the start of a great prop for your consignment or resale shop!

How to, from Kate: Get a personalized digital file from various Googled sites (around $12), then take it to your local print shop to get the actual frame printed on foam board or Coroplast® and cut out (prices vary). Or better yet, find a LOCAL printer who’s hip to social media and who can do it all in one stop for you.

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If you want to sell more, give your fans more ways to use what you’re selling.

Reimagine a piece of merchandise in your shop.

Turn a drab dresser into something with WOW factor, or reuse one of those dangerous cribs for a youth desk. Make a wedding dress into a christening gown. Whatev. Point is, to show your social media audience that they too can be creative when they find something interesting in your shop.

Document your transformation with how-to photos and post as a series on your blog, web site, social media.

Don’t have any way to do that? Turn your series of photos (3-5 is the ideal number, with captions of course) into a broadcast e-mail with the subject line: “MyShop is Playing Around… Come Join Us!”

 

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There’s a zillion reasons any consignment, resale or thrift shop needs an active, attractive web site.

Invite potential customers into your consignment shop via email.Shops that rely solely on (more…)

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A while back, Tanya of Tags, in Oakdale CA, contributed an excellent article for her fellow consignment, resale, and thrift peers to our web site, TGtbT.com. I thought you’d enjoy it, going forward into a new year:

Become a ReFashionista this year and “RE” your way to success!

Tags contributed this article to TGtbT.comWhat is “RE”? It is a ReVolutionary way to think about your store, your employees, your customers and clientele! RE starts with Me!

ReMind! Remind yourself and your employees of how (more…)

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