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Archive for the ‘Shopkeeping talk’ Category

Don’t read today’s post if you love designer bags.

Posted in Shopkeeping talk, Slices of (my) life, tagged on February 25, 2013| 7 Comments »

I am 100% serious. If your idea of the Ultimate Accessory for your wardrobe is a bag everyone will coo over because it’s “designer”, skip today’s blog post.

Because I have collected up some photos of what I, just my opinion, I, consider the

Ugliest Bags in the Universe. (more…)

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Pooping butterflies come Saturday.

Posted in quotations of use, Shopkeeping talk on February 24, 2013|

How will your consignment shop celebrate Dr. Seuss' birthday on March 1?March 2 is Dr. Seuss’ birthday.

How will your shop celebrate? What fun event could you create as a consignment or resale promotion on short notice?

Here’s some quotes to get you thinking:

“From there to here, from here to there, funny things are everywhere!” for highlighting the vast selection you have.

“If things start happening, don’t worry, don’t stew, just go right along and you’ll start happening too.”  because your shop is the Happening Place, isn’t it?

and of course “Why fit in when you were born to stand out?” for the shop with the unique look, style, and fashions… and the customers who want the same!

Personally, my favorite Seuss quote is

“In my world, everyone’s a pony and they all eat rainbows and poop butterflies!”

Dr. Seuss even has a Facebook page, if you want to explore some ideas you might use.

 

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Just my opinion, but don’t you need pricetags?

Posted in 5- Minute Fixes, economics of resale, Shopkeeping talk, tagged , on February 23, 2013| 11 Comments »

Why don't consignment and resale shops post prices on Facebook?Would you put merchandise on the sales floor without price tags? Then pretend not to hear when potential buyers ask how much something is?

So why would you spend an hour taking photos of things you want to sell, posting them one by one on your business page on Facebook, and then

annoy the bejeesus

out of those followers who actually are intrigued by this enough to type a comment on your photo, by not answering? Think they’ll say, Oh poor thing, she’s so busy. I’ll just go to her about page and find the phone number and call her.? Or perhaps you’re trying to motivate her to change out of her bunny slippers, brush her teeth, bundle up the kids, find the car keys, and make the trip to your shop just to see if the price will fit in her budget? Ain’t gonna happen.

Be aware. Marketing online doesn’t work that way. If a potential customer (or consignor, or donor, or seller) doesn’t have the answer at the click of a mouse, she’s off. Gone somewhere else on the Internet.

And your chance to please her, to be memorable, is lost.

So, just my opinion, but if you want to sell something to someone on her e-devise: Include prices.

And some sparkling prose wouldn’t hurt either. And maybe even your phone number.

 

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Is it normal burnout or time for a big change?

Posted in Shopkeeping talk on February 22, 2013| 3 Comments »

Are you simply temporarily burnt out in your consignment, resale or thrift shop, or is it time to shake up your career?

(Though #1 cleared out our industry a while back, didn’t it?)

Here’s Marie Forleo on the subject, guiding you to thinking more clearly about it.

Visit the Marie Forleo web site.

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Our behaviour is changing content marketing: here’s how

Posted in Shopkeeping talk, tagged , , on February 21, 2013| 6 Comments »

TGtbT.com helps consignment & resale shops with social mediaFound a great article that will help you make decisions about your marketing for (more…)

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