Posted in 5- Minute Fixes, Deja Vuesday, Shopkeeping talk, tagged resale shopkeeping, small business on November 6, 2012|
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where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.
Here’s a question you didn’t expect to be asked today, did you?
Posted in Really good ideas, Shopkeeping talk, tagged advertising, learn a lot, promotions, web on November 5, 2012| 7 Comments »
Over on Facebook, a consignment shop had a great idea to call attention to their shop…over and over again. It was an appeal to the shop’s fans to post and share by commenting. Take a look at the results.
Love It Again gave her fans some suggestions, which made scrolling through the “entries” fun. They were day-specific ideas of what to post… since that’s what her clientele was DOING that day! Clever: she was reinforcing that the shop is a real part of her fans’ lives. Shop Local at its best. I’m so proud of this HowToConsign.com Sponsor.
Ask them to describe, in 3-6 words, why they love your shop… and tell them they can repost every few hours by simply saying ditto to their first post! That way, everyone sees why everyone else loves your business, and how much they REALLY love you. Chances are, some folks may have been following your contest, but never stopped in… so your regulars are motivating these potential customers.
More on testimonials: How Do you Get Them to Say Nice Things About Your Shop? and don’t forget to print out all those wonderful compliments for the real-life message board in your entryway. And note Resolution #4 here, from 2010… you can fulfill that for the whole year in one short time span!
Photo borrowed from pianoserviceguy.com
Posted in quotations of use, Shopkeeping talk, tagged daily operations, small business on November 4, 2012| 7 Comments »
Huh? The famous writer of such books as Tropic of Cancer and Black Spring has something to say to resale shop owners, consignment shopkeepers, thrift store bosses?
Yes indeed. Henry Miller wrote (more…)
Posted in Kate's Must-Sees, Shopkeeping talk, tagged daily operations, Pinterest on November 3, 2012| 1 Comment »
… you could be missing a lot of interesting ideas, presented (more…)
Posted in Shopkeeping talk, tagged holidays, resale shopkeeping on November 1, 2012| 2 Comments »
Store the zombie costume in the darkest corner of the basement, put the bats in the belfry (if you have one), and make way for (more…)
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Auntie Kate The Resale Expert 