There’s a “real” shop (you know, one which sells newly-manufactured stuff) that I really like. The owner doesn’t know from social media, she’s literally hidden on a street which is basically an alley, and I’ve never seen an ad for her shop.
But she makes a good go of it in her tiny shop. By making customers feel like they are
ALL WINNERS.
And how does she do that? Well, every time you come in, she asks you to add your name and phone number to her fishbowl. You could win twenty bucks store money! she says. So of course, I do. Every time.
Then what happens?
I win! Yes, I get a phone call from the shop, saying my name’s been drawn this week, and stop by soon to get your $20 store money!
So of course I do.
But you know her secret? She pulls multiple winners and phones them, whenever she needs some more traffic. I know because both my sister and myself have “won” multiple times.
Why not? It works. In fact, it works so well that I don’t even remember if the deal is $20 off a minimum $50 purchase, or off $100… because I always spend more than I would otherwise. After all, she’s made me a winner!
For more on the magical use of fishbowls, see this post.
Auntie Kate The Resale Expert 