Posted in economics of resale, Shopkeeping talk, tagged coupons, mailing list on July 15, 2010| 6 Comments »
Nothing like a BackAgain Buck to draw them in again!
One of the most generous coupons or discounts you can offer in your consignment or resale shop is the Slow-Time-Before-The-Season-Change coupon, commonly called BeBack Bucks, BackAgain Bucks, Come Again Coupons, and the like.
Posted in economics of resale, Shopkeeping talk on July 14, 2010| 2 Comments »
It’s easy: simply DO what 9 out of 10 of your consignment, resale, thrift peers are not doing…that your market place wants.9 out of 10 shops have no (more…)
Posted in Deja Vuesday, Shopkeeping talk, tagged daily operations on July 13, 2010|
Here’s a past post which is still valid. And a good thing to think about, before the big fall season gets underway at your resale, thrift, or consignment shop. Could it REALLY be this simple? Well, (more…)
Posted in economics of resale, Shopkeeping talk, tagged advertising, promotions, Twitter, web on July 12, 2010| 2 Comments »
Dance cards are those archaic little booklets that were given to a young lady at cotillions and balls. With a teeny pencil tied with a ribbon attached, young men would write in their names on the young lady’s card, claiming her dancing company for each song. Hence the expression “pencil me in.”
Of course, an empty dance card bespeaks a wallflower.
So if you use a Google calendar or any calendar on your web site, whatever you do, don’t leave it looking like there’s nothing going on at your shop. You and I known there’s plenty going on…so why not let your adoring public in on it?
The shop’s calendar only has 3 entries…and all, alas, are negative.
What could this shop have put on their calendar? Well, Happy 4th of July. Fall fashions coming soon. Check out our new book department. And that’s not even counting any promotional events. Or town happenings. Or even inspiring quotes.
Look at all that image-enhancing space you could use.
Absolutely nothing out-of-the-ordinary happening at your shop? Then list the ordinary things: Come see our new window display or Monday’s a big incoming day…so get on in Tuesday to get first dibs. Or create a promotional event that needs no more than a name and attitude: Wacky Wednesday if every customer wearing a wacky pair of shoes gets a WHACK (Wonderfully Humongously Adorable Consignment Knick-knack, e.g. a pick from your basket full of beribboned little treasures that have been saved from your ODs)
224. August 19 is Coco Chanel’s birthday. She was the first person to popularize menswear for women and, of course, created the “little black dress.” Use your imagination: what’s the “little black dress” of home decor or kidswear? –Idea #224 from Resale’s BEST Promotions. *
* And don’t miss idea #214 in Resale’s BEST Promotions about Encouraging Incoming: #214 is JUST the idea you need in the middle of July, and is the first of FIVE ideas on that topic you can use on your “dance card” calendar and in your shop.
Posted in I've been meaning to tell you, Shopkeeping talk, tagged display, perceived value, small business on July 10, 2010| 3 Comments »
Such style this NYC shop has…Tokyo Rebel!… and their overhead expenses I am sure would cause most consignment, resale, thrift shopkeepers to break out into a rash. Just the framed poster (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 