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Archive for the ‘Shopkeeping talk’ Category

Bras for a Cause: Click to visit

Eaten the ears off your chocolate bunny? Ready to think about work? Even if you wait until tomorrow to do this, here’s

another way to use Facebook to delight the clients of your consignment or resale shop.

Make a captioned photo album on your Facebook Page that tells a story, start to finish (see an example on mine.) Yours could be about:

  • A day in the life of MyShop (take a photo every 15 minutes or so from the same spot for a mock stop-action collection, then choose the best for your album)
  • The 250-piece consignment (coming in, examining, tagging, putting in stock…with lots of customers hovering of course!)
  • Any project around the shop: repainting, papering the dressing rooms, rearranging a room setting…even re-doing the front window display
  • A select group of customers (chosen for the target markets you appeal to) trying on the new season’s clothes and vamping all around the shop

Don’t forget the captions…and make ’em fun and motivating for all your fans. Remember, you’re telling a story with a beginning, middle and end.

Remember: don’t put every single photo you take in your album, just the BEST. Get your shop name in as many of the photos as you can, in one way or another. Focus! Frame and/or crop for the best look!

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buy the shirt, click for linkThinking that both attendees of NARTS Conference 2010 in Palm Beach FL and those who cannot attend this year would like to Tweet about all the events, let’s start a hashtag we can (more…)

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Here’s a product which would seem to have many uses in your shop, a Curly Sign Holder. And you know how I feel about motivating signage!

(There’s a Product for that! Note; The accompanying signage is not included 😉 in our Store Signs Product for the Professional Resaler.)

See more of Kate’s Favorite Things.

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Can Twitter kill your business?

Can Tweeting be bad for your business health?

Everyone always makes fun of Stupid Tweets like “Eating a BLT yum yum”… but what about those Tweets sent by consignment and resale shops to their (presumably) customers? Some just leave me scratching my head.

Gently worn items added this week. Great deals (more…)

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At the start of a new season, some consignment shops are tempted to mix things up a bit…switching to being a buy-outright shop, or perhaps trying their hand at a little buying outright to see how it goes. After all, the profit potential is much higher…or is it?

If you’re pondering this,

The BIG Book of Buying Outrighttake a look at this Resalers’ Resource, which will save you time, effort… and which will MAKE you money.

The BIG Book of Buying Outright includes, amongst other meanderings:

Buying Outright…is it for me?
Should I start my shop as a Buy-Outright?
How do I learn to buy outright?
How much should I pay?
How can I switch from consigning to buying?
Maintaining and Managing my Open-to-Buy
Face-to-Face with your Seller
How do other shopkeepers do it?

Not interested in buying outright?

Your Money-Wise Guide to Accepting & Pricing is a help to resale and consignment shopsBut still feeling that your intake procedures are a bit more cumbersome than you’d like? The Money-Wise Guide to Accepting & Pricing could be a time- and sanity-saver when all those folks spring clean and come in! Reinforce your decisions on whether something will sell to your clientele, and at what price, while presenting a confident and professional attitude to your suppliers.

Wondering where you’re gonna PUT all this stuff?

Space: use it wisely in your resale shop

Tired of hearing shoppers complain “It’s so crowded in here I can’t see anything”?

That really is the #1 complaint of your shoppers. How can you present more selection and build more value into your merchandise without busting out the walls? Maybe The Essential Guide to Using All Your Space will help.

Happy New Season to all!

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