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Archive for the ‘Shopkeeping talk’ Category

Leapin' Lizards! ANOTHER great promo idea from TGtbT.com The Premiere web site for the resale industryFrom some nerdy web site (http://www.news.wisc.edu/14723 if you must know):

In 1582, Pope Gregory instituted a calendar reform (which is why we use the “Gregorian Calendar”): We add a leap day every four years, except in years divisible by 100 (like 1900), but those can also be leap years if they are divisible by 400.

“So we would have skipped a leap day in 2000,” says Lattis, “but it’s also divisible by 400, and that’s the exception to the exception.”

So, how many leap days have YOU had? You could have a fun event in your consignment, resale, or thrift shop, for one day only: Take 2.9% off for every Leap Day you’ve lived. (That’s to honor Feb 29, of course!)

I’ve had 16!! So, because I am one of those OLD customers so many of you shudder to think about, I’d get 46.4% off. That snippy little self-important 23-year-old only gets 17.4% (Revenge of the Sagging Cells, I like to think of it as!)

Making the purely-arbitrary decision that none of your customers are over 80 (or, if they are, that they have grown beyond worrying about discounts on your already-terrific prices), here’s the list of years your customers might have lived through a Leap Day on:

1928
1932
1936
1940
1944
1948
1952
1956
1960
1964
1968
1972
1976
1980
1984
1988
1992
1996
2000
2004
2008

Like this idea? Make up a chart of birth year = discount. Don’t insist on seeing valid ID to PROVE that your customer, who’s having a great deal of fun (after all, it ain’t often that the older you are, the better off you are, right?) is as old as she admits to. And Great-Grannie, who claims to be 86-and-a-half and wants to claim that discount? What the heck, break the bank, give her 100% off something. It’ll be worth it, to see the smile on that wrinkly old face, huh? Just be sure to capture a photo on your digital camera of her, and post it on your Community Bulletin Board for all to enjoy!

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If you have any of my Too Good to be Threw Products for the Professional Resaler, you’re well-aware that I consider Customer Benefits next to godliness… or at least cleanliness.HowToConsign.com has LOTS of examples of customer benefits!

 

I’m constantly flinching from mis-steps such as a consignment shop titling their seasonal in-take calendar When We Take What instead of (more…)

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It’s nice to be mentioned….

… even if the blogger doesn’t know her thrift shop from her resale shop from her Kate autographing her book consignment shop! Well, at least she spelled my name right. 😉

Thanks Shawn, and gee willikers, I got to trade my “bootstraps” for beach sandals permanently in just 20 years after opening my own shop with $900 (In current dollars, that’s $3745.05, BTW, to answer THIS blogger‘s question)

So yes indeedy-do, you too can have a wonderful shop, with a little help from your friend at Too Good to be Threw and HowToConsign.com …oh, and here at Auntie Kate’s Blog!

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Doesn’t it strike anyone else that “going green” usually involves buying more stuff, the manufacture of which is the antithesis of ecology? Do you see the irony? Go green… by buying stuff from me (and BTW, made in China, full of polluting inks and other disastrous elements, shipping across the globe making more pollution… the possibilities BOGGLE the mind.)

Take, for example, the “reusable” shopping/grocery/tote bag. Here’s the text from the first 4 sites that I got while Googling:

  • As part of the solution our store features a wide range of reusable shopping bags and other innovative, practical products all designed to help people consume less
  • Our handpicked selection represents …a wide range of styles.
  • So far, [name deleted because I don’t want you to buy their, or anyone else’s, stuff thinking that you will therefore be using less stuff] has sold over 2,381,111 reusable bags
  • We exist to provide products….that help people reduce, re-use and recycle

Take a look at those “not a bag” “neither” bags. What costs did the environment pay to make this [expletive deleted] stuff?

Well, fortunately, my buddies in the consignment, resale, and thrift industry could have the solution…and a fund-raiser and a great PR angle…at their fingertips. A way to cut usage of one-time plastic or paper bags WITHOUT causing the environment to shudder once more at the solutions that short-sighted consumers think up. Read about it here.

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dinner.jpgTry to go out to dinner tonight on Valentine’s Day. Chances are, it’ll be impossible.

But tomorrow night? You’ll have your pick of restaurants, best tables, and attention from the wait staff.

Valentine’s Day is a biggie in the restaurant business, so I figured today was the perfect day to chastise them for overlooking the most basic of all marketing tools. One which is cheap, easy, and (more…)

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