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Archive for the ‘Shopkeeping talk’ Category

What a Croc….

croc.pngCrocs is going to shoe the world. Read about how they are going to recycle “worn-out” Crocs into another shoe destined to protect the feet of what’s commonly called “the third world.”* Here’s a posting of the AP story.

And here’s the Crocs site explaining it all. You will notice the Wear a Pair/ Share a Pair promotion, which invites (more…)

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ReSell, RePlace, ReJoice! What Recession?WHAT Recession?When money gets tight thrift, buy-outright, and just about every other type of secondhand business does, it’s true, look the specter of lower sales in the eye. Couple shopkeepers’ gut feelings about the disposable income floating around in their towns with news stories, higher gas and grocery prices and sprouting For Sale signs on local lawns, and yup, you have some worried secondhand shopkeepers around.

But you know what? There’s an UPSIDE to all this negative stuff. And it is two-fold, which means you, as a retail owner, (more…)

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Here’s a problem unique to resale, consignment and thrift stores. It’s called:

ONE OF EVERYTHING

and it’s a real challenge to a shopkeeper. How can you display for sale items as diverse as a velvet loveseat, a pair of vintage Frye boots, a crib mobile and dozens of platters and hundreds of t-shirts?Does this clutter appeal to any but the hardest-core junkers?

And then, when you get THAT figured out, guess what? Next week you’ll have a dog kennel, someone’s paperweight collection, and six, count ’em six, dining room sets.

Those “new” retailers have depth: lots of Brita pitchers or Barbies or bananas… so they can store the extras in their back room. We, on the other hand, have

ONE OF EVERYTHING

and we need (more…)

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fingerscrossed.jpgIt has long been a truism that 5% response to a direct mail campaign is respectable. This holds true not only in the consignment and resale industry but across the board.

Sounds so low, doesn’t it, especially when you thought you had an offer they couldn’t refuse. But 5% is good, for any offer…even when the offer is, you thought, irresistible.

Actually, I have never (more…)

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map1.jpgNow’s the time when the bravest of us start gathering our previous year’s information together and mulling it over. A whole year’s info can be a sort of treasure map, if you look at it from the right angle.

In my case, “mulling it over” means “avoiding doing the actual math that I need for my tax return.” I find mulling much more rewarding, and less…umm, taxing if you will… than adding and subtracting line 39 from 57 1/2.

Using my statistics, some insights into the resale and consignment industry as a whole:

Too Good to be Threw, my site for shopkeepers, was busiest in (more…)

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