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Archive for the ‘Shopkeeping talk’ Category

Are your regulars, well, not as regular as you’d like?

Could it be they’re passing your shop by when they just “don’t have the time

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What makes a good, quick, no-fuss merchandise shot for your social media?

Take a look.

Lighting, focus, and here from Back by Popular Demand, a perfectly angled mirror shot and a bright, appealing piece of merchandise.

fb bbpd oct 2014

(What would make it even better? Branding the photo so your shop name is seen!)

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ghost toen in your shop? Auntie Kate has some suggestionsNo customers? You’ve vacuumed and waxed the rods and are bored silly? Feel like you’re in a ghost town?

Here’s a suggestion: Learn how to claim your on-line listings. Take your time and do it right.

One thing they forgot, for us entrepreneurs: Make sure that your profile page on Facebook shows your business page. (And make sure that that link actually GOES there.)

Extra credit. For more ideas of what to do when, seemingly, there’s nothing to do:

Rather than stare out the window and worry that everyone’s forgotten you….

Learn to link to get more traffic. (And if you’re embarrassed that you aren’t QUITE sure how to find your own URLs, read this.)

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UnMarketing asked a question on Facebook:

Name a brand that you used to love/hate and now feel the opposite. What happened to change it?

Very astute question, because it forces us into customers’ shoes and helps us examine what builds or destroys satisfaction. Here’s two retailer brand mentions that could apply to our industry: (more…)

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I love snapping quick photos to share with you in my Learn a Lot series. There’s so much imagination out there to inspire us all… but sometimes, even The Resale Guru needs to

take a second look.

I saw this wonderful little swing shop armoire in a vintage market and loved the signage, the tulle on the top of the (really, an old TV armoire….) and the lace and beads to emphasize the merchandise…

A swing shop can be an old armoire in your consignment, resale or thrift shop

More on swing shops and other sizzling ways to enhance your shop: just click or tap!

 

but it took a closer look at my photos before I noticed the really, really, really good idea for consignment, resale, and thrift shoppers to use:

Gather a category up into an armoire "swing shop" says Auntie Kate of TGtbT.com

Did you catch it? Look again!

No need to rig up some sort of clothing rod inside the armoire… just plop a 2-way within and you’re good to go… that is, go nuts with your select little selection any time you want to fluff up the sales floor a bit!

(Tip: Now might be the right time to try this, and if you love the look so much you could line your shop in armoires, well take a look at my Pin here. )

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